Not too long ago I took a look at the 1969 Baseball Cello packaging. Well, Friend o'the Archive John Moran turned up another version of the display box that has a splash panel for the 1969 Deckles to complement the Magic Rub-Offs version already on file, so here ya go:
Saturday, May 25, 2024
Cello, I Must Be Going
Saturday, March 23, 2024
Don't Cello Me Short
Friend o'the Archive David Danberg posed a question to me recently about which specific packs could be found in which specific boxes of 1969 Topps Baseball cards. It's an interesting question because this is the year Topps sold both five and ten cent packs of cards; the former in traditional wax livery, the latter in a printed cello that was offered in seemingly in some kind of fairly widespread and lengthy test (at least as far as their test issues go).
To refresh our collective memories, these were those, wax first:
Note the see-through quality of the front, especially within the white circle, where you can see the gum, and on the back, where a clear, little window shows off the bottom card which shows above and below as well. The yellow panel used on the wax pack to describe the Magic Magnet Set is white and semi-transparent here, then the art for it is rotated ninety degrees for some reason. As I said, they are tough packs to find and wrappers are even tougher as these tended to self-destruct upon opening. And just like the wax packs, these were also released series-by-series; this pack too is from the first. All printed cello's, no matter which series they held, show they were produced in Duryea. It's an interesting divide and it makes me think a lot of the testing of this pack (and new ten cent price point, albeit still at a penny per card) could have mostly occurred around the Topps complex there.
Topps being Topps though, they still issued a traditional clear (and gumless) cello pack in 1969. Here's some more first series action:
There were at least three other distribution methods used as well, two of which I will get to shortly (there was also the self-explanatory vending release). 1969 was an immensely interesting year for Topps, as they had major league expansion to navigate, with the MLBPA's boycott of Topps photographers ending as well. There were also two miniaturized sets which used the card design, one standalone and one an insert, plus Supers, Stamps and Deckle Photos available at various points to tempt the tykes. Topps was flooding the market after making nice with the MLBPA, whew!
Right, so Mr, Danberg's question was related to the cello "wax" packs. One of the great things about Topps (and also quite frustrating at times) was their use of Commodity Codes for their products. This provided a way for them to track all the costs and profits associated with a particular project (usually a specific set, allowing that was not always the case) through its sales cycle, although some inside knowledge to navigate the system over several years sometimes (more on this below) was surely required. Friend o'the Archive Lonnie Cummins has been researching these codes for years and is still trying to decipher the part of the string that comes after the stock number.
The five cent wax packs had a first series commodity code of: 0-401, where the three digit stock number is 401. This ties to the five cent box's stock number of 1-401, so they are a match, of course:
Isn't that a great looking box?
The ten cent printed cello's code starts off as 0-301 but there's two possible boxes as this guy also was produced:
(Courtesy John Moran)
David checked his collection for this box's stock number and it is, no surprise, 1-301. Game, set, match. Also, this six-pack of sorts was marketed in 1969, continuing a configuration that debuted in 1967:
There were also rak-paks:
OK, now it gets a little weird. While Topps used to sell rak paks that contained three overwrapped cello packs and only changed that procedure in 1968, when the cards were bagged loose in each "cell" of the rak. The rak header card seen above, with a code of 1-081-93-03-7 debuted in 1968, while they were debuting cello pack-free raks! In 1967 it looked like this:
Saturday, June 20, 2020
Wax On, Wax Off
Ads, specifically in-house ads for upcoming inserts and sets, are what came in certain wax packs these three years. The first one I'm aware of is this little bit of wax paper from 1967, roughly the size of the era's penny Bazooka comics:
Sorry for the murk, I found a better scan of the offer, which is not an exact match to the insert but fairly close:
While being fairly non-conversant with the ins-and-outs-of the English First Division teams of the time, I did know Celtic & Rangers were both from the Scottish League so I had to do a little research. The last season Topps issued Scottish League cards was 1979-80 (in their own set) and the English League teams (first and second division) were in the set this wrapper enclosed. so the timing fit. I then found 21 of the 22 first division teams that played that season on the insert, missing only Bolton, which was by far the worst team in the league and ended up relegated (and likely just ignored by Topps UK) along with Bristol City and Stoke, both of which made the scarf cut as a booby prize I guess. This waxy insert must have part of the Bazooka Joe comic series over in the UK in either 1979-80 then, or the next season if they were burning off excess premiums.
Wednesday, June 3, 2020
White Letter Day
In the area of challenges, 23 cards from the 5th series (#426-512) ended up with the player name entirely in white letters, where either the given name or surname was supposed to be yellow. Here is the list, courtesy of Friend o'the Archive Bob Fisk; anything else was intended to look the way it did, white letter-wise at least. For the corrected version, substitute yellow for white.
440a Willie McCovey (last name in white)
441a Dennis Higgins (last name in white)
444a Joe Moeller (last name in white)
447a Ralph Houk (last name in white)
451a Rich Rollins (first name in white)
452a Al Ferrera (first name in white)
454a Phillies Rookies (names in white)
461a Mike Epstein (last name in white)
464a Dave Marshall (last name in white)
468a Pirates Rookies (names in white)
470a Mel Stottlemyre (last name in white)
471a Ted Savage (last name in white)
473a Jose Arcia (first name in white)
476a Red Sox Rookies (names in white)
482a Jim Gosger (first name in white)
485a Gaylord Perry (last name in white)
486a Paul Casanova (last name in white)
491a Twins Rookies (names in white)
493a Wes Parker (last name in white)
500a Mickey Mantle (last name in white)
501a Tony Gonzalez (first name in white)
505a Bobby Bolin (last name in white)
511a Diego Segui (first name in white)
Huggins & Scott have come up with a partial 5th series sheet (and a very informative partial proof) that contains the entirety of the issued white letter subjects and it's a neat little bit of Topps visual history. See the Mick in slot 5 five of row 2 for white-on-white confirmation.
REA had a repaired version with the correct yellow letters awhile back for comparison, although it's a bit fuzzy (sorry):
The white letter variant partial does not show the 4 repeating rows (replicating the top four rows) so it's unclear if the white letters were on both impressions of the duplicated subjects (the other half sheet would have the middle four rows from the one sheet at the top of the other then the 88 card iteration below) from H&S.
Also of note are the ten All-Star cards--not because they have variants but because the back of them has the Pete Rose puzzle on this proof:
However, the blank front of this proof is where the good stuff is. Check out this extract:
There's your press run green light date: April 11, 1969, with 85,200 sheets run (I presume 264 card full sheets) or about 22,250,000 cards - about a quarter million of each subject. But of course there were other press runs so the actual number printed would be much higher.
Saturday, April 16, 2016
1969 Is Fine - Part Two
Topps was pretty big on putting a "quad" of stickers on a card back in the 60's and early 70's, especially on the non-sports side. For some reason they decided to test a baseball themed mini sticker set in 1969, taking images from the 2nd series press sheet used for the regular issue. Perhaps Woody Gelman just liked the card design for '69! As an aside, the Football stamp stickers Topps issued in 1969, which had to be moistened to put into a mini album, are referred to as 4 in 1 Stickers. This makes me think it was more expensive to use true sticker stock but I digress....

In addition to the old standby of capless photos, Topps really broke out the airbrush in '69. Kosco had come over to the Dodgers from the Yankees and Ollie Brown was, of course, selected in the expansion draft by the Padres (from the Giants) and had the honor of being the first player selected in MLB's third such crapshoot. Jim Bunning came over after the 1967 season from the Phillies to the Pirates and given his Philly duds, I would say Topps just didn't have a current picture of him.
As Friend o'the Archive Keith Olbermann recently pointed out to me, Topps was facing a Major League Baseball Players Association boycott in 1967-68 and only a handful of new pictures were taken during that time. Dexter Press and few other issuers tried to take advantage of this interregnum but the MLBPA worked out their differences with Topps after increased royalties were obtained for the players. They did start taking a lot of new photos in spring training in 1969 as a lot of tired old shots had been rehashed ad nauseum over the previous years.
Ron Reed was happily ensconced in Atlanta at the time, although he had been a player with the Detroit Pistons in the NBA a couple of years prior. In addition to being one of a dozen MLB players who also played in the NBA/NBL, he played alongside former White Sox pitcher Dave DeBusschere while in Detroit and, in fact, was also coached by Double D, who was Pistons head coach from 1964-67! In addition to dying on my 15th wedding anniversary, DeBusschere was also having a drink with an acquaintance of mine on the day he passed. Anyhoo...
Topps indicia adorns the lower right card sticker of each quad, so 25 of these babies have such markings. The back is just a shade off true white:




LAST | FIRST | TEAM | REG # | |||
REICHARDT | RICK | ANGELS | 205 | |||
RODGERS | BOB | ANGELS | 157 | |||
WEAVER | JIM | ANGELS | 134 | |||
BAUER | HANK | ATHLETICS | 124 | |||
NOSSEK | JOE | ATHLETICS | 143 | |||
ODOM | JOHN | ATHLETICS | 195 | |||
AARON | TOMMIE | BRAVES | 128 | |||
BRITTON | JIM | BRAVES | 154 | |||
HARRIS | LUMAN | BRAVES | 196 | |||
MILLAN | FELIX | BRAVES | 210 | |||
REED | RON | BRAVES | 177 | |||
GIBSON | BOB | CARDINALS | 200 | |||
HUNTZ | STEVE | CARDINALS | 136 | |||
NELSON | MEL | CARDINALS | 181 | |||
PINSON | VADA | CARDINALS | 160 | |||
SHANNON | MIKE | CARDINALS | 110 | |||
TORREZ | MIKE | CARDINALS | 136 | |||
BECKERT | GLENN | CUBS | 171 | |||
DUROCHER | LEO | CUBS | 147 | |||
HANDS | BILL | CUBS | 115 | |||
SMITH | WILLIE | CUBS | 198 | |||
FAIRLY | RON | DODGERS | 122 | |||
KOSCO | ANDY | DODGERS | 139 | |||
LEFEBVRE | JIM | DODGERS | 140 | |||
PURDIN | JOHN | DODGERS | 161 | |||
SUTTON | DON | DODGERS | 216 | |||
BATEMAN | JOHN | EXPOS | 138 | |||
CLENDENON | DONN | EXPOS | 208 | |||
FAIREY | JIM | EXPOS | 117 | |||
GIBBON | JOE | GIANTS | 158 | |||
HIATT | JACK | GIANTS | 204 | |||
MAYS | WILLIE | GIANTS | 190 | |||
SADECKI | RAY | GIANTS | 125 | |||
EDWARDS | JOHNNY | HOUSTON | 186 | |||
GILSON | HAL | HOUSTON | 156 | |||
McFADDEN | LEON | HOUSTON | 156 | |||
RADER | DOUG | HOUSTON | 119 | |||
WILSON | DON | HOUSTON | 202 | |||
ALVIS | MAX | INDIANS | 145 | |||
AZCUE | JOE | INDIANS | 176 | |||
SNYDER | RUSS | INDIANS | 201 | |||
WILLIAMS | STAN | INDIANS | 118 | |||
CARDWELL | DON | METS | 193 | |||
COLLINS | KEVIN | METS | 127 | |||
HENDLEY | BOB | METS | 144 | |||
MARTIN | J.C. | METS | 112 | |||
DILLMAN | BILL | ORIOLES | 141 | |||
JOHNSON | DAVEY | ORIOLES | 203 | |||
MAY | DAVE | ORIOLES | 113 | |||
PHOEBUS | TOM | ORIOLES | 185 | |||
BROWN | OLLIE | PADRES | 149 | |||
McCOOL | BILL | PADRES | 129 | |||
PENA | ROBERTO | PADRES | 184 | |||
SELMA | DICK | PADRES | 197 | |||
CALLISON | JOHNNY | PHILLIES | 133 | |||
DALRYMPLE | CLAY | PHILLIES | 151 | |||
HISLE | LARRY | PHILLIES | 206 | |||
JACKSON | GRANT | PHILLIES | 174 | |||
LERSCH | BARRY | PHILLIES | 206 | |||
WISE | RICK | PHILLIES | 188 | |||
DAVIS | TOMMY | PILOTS | 135 | |||
HANEY | LARRY | PILOTS | 209 | |||
MORRIS | JOHNNY | PILOTS | 111 | |||
OYLER | RAY | PILOTS | 178 | |||
BUNNING | JIM | PIRATES | 175 | |||
CANNIZZARO | CHRIS | PIRATES | 131 | |||
PAGAN | JOSE | PIRATES | 192 | |||
SISK | TOMMIE | PIRATES | 152 | |||
LAHOUD | JOE | RED SOX | 189 | |||
PETROCELLI | RICO | RED SOX | 215 | |||
STANGE | LEE | RED SOX | 148 | |||
THIBDEAU | JOHN | RED SOX | 189 | |||
YASTRZEMSKI | CARL | RED SOX | 130 | |||
ARRIGO | GERRY | REDS | 213 | |||
ROSE | PETE | REDS | 120 | |||
WAGNER | LEON | REDS | 187 | |||
WOODWARD | WOODY | REDS | 142 | |||
ADAIR | JERRY | ROYALS | 159 | |||
BUNKER | WALLY | ROYALS | 137 | |||
HARRISON | CHUCK | ROYALS | 116 | |||
BALDWIN | DAVE | SENATORS | 132 | |||
BRINKMAN | ED | SENATORS | 153 | |||
FRENCH | JIM | SENATORS | 199 | |||
HOWARD | FRANK | SENATORS | 170 | |||
WORLD SERIES | GAME 4 | SPECIAL-WS | 165 | |||
WORLD SERIES | GAME 3 | SPECIAL-WS | 164 | |||
WORLD SERIES | GAME 7 | SPECIAL-WS | 168 | |||
WORLD SERIES | GAME 2 | SPECIAL-WS | 163 | |||
WORLD SERIES | GAME 1 | SPECIAL-WS | 162 | |||
WORLD SERIES | SUMMARY | SPECIAL-WS | 169 | |||
WORLD SERIES | GAME 5 | SPECIAL-WS | 166 | |||
FACE | ROY | TIGERS | 207 | |||
HORTON | WILLIE | TIGERS | 180 | |||
McLAIN | DENNY | TIGERS | 150 | |||
TRACEWSKI | DICK | TIGERS | 126 | |||
GRZENDA | JOE | TWINS | 121 | |||
PERRY | JIM | TWINS | 146 | |||
ROSEBORO | JOHN | TWINS | 218 | |||
UHLAENDER | TED | TWINS | 194 | |||
CHRISTIAN | BOB | WHITE SOX | 173 | |||
NYMAN | GERRY | WHITE SOX | 173 | |||
PAVLETICH | DON | WHITE SOX | 179 | |||
WOOD | WILBUR | WHITE SOX | 123 | |||
CLOSTER | ALAN | YANKEES | 114 | |||
CUMBERLAND | JOHN | YANKEES | 114 | |||
McDANIEL | LINDY | YANKEES | 191 |
Saturday, April 9, 2016
1969 Is Fine - Part One
Topps created a simple design for the 1969 Baseball cards and gave them backs with a pinkish/salmon color that was prevalent in many of their late 60's non-sports sets. I guess when Topps bought ink they bought it by the tanker truck full! The result was an easy to read reverse that expanded on the slimmer, vertically oriented landscape of the past two years and incorporated the curved lower case "t" Topps logo-its only appearance on a vintage baseball card.
Topps so liked the design of the cards in 1969 that they used it in two additional sets: a 48 subject decal insert with the regular issue and a 25 "card"/100 Mini Stickers set that was sold on its own. Today we'll take a look at the Decals.
They are quite colorful and measure about 1 3/4" x 2 1/8", although there is some slight variance in the cutting; as per below, some of this cutting may have occurred well after the last out of the 1969 World Series was caught by Cleon Jones.
FIRST NAME | LAST NAME | TEAM | CARD | POSE | SERIES | ||
JIM | FREGOSI | ANGELS | 365 | DIFF | 4 | ||
RICK | REICHARDT | ANGELS | 205 | DIFF | 2 | ||
HOYT | WILHELM | ANGELS | 565 | DIFF | 6 | ||
REGGIE | JACKSON | ATHLETICS | 260 | CROP | 3 | ||
RICK | MONDAY | ATHLETICS | 105 | CROP | 1 | ||
HANK | AARON | BRAVES | 100 | CROP | 1 | ||
FELIPE | ALOU | BRAVES | 300 | DIFF | 3 | ||
BOB | GIBSON | CARDS | 200 | DIFF | 2 | ||
TIM | McCARVER | CARDS | 475 | DIFF | 5 | ||
FERGIE | JENKINS | CUBS | 640 | DIFF | 7 | ||
RON | SANTO | CUBS | 570 | DIFF | 6 | ||
DON | DRYSDALE | DODGERS | 400 | DIFF | 4 | ||
TOM | HALLER | DODGERS | 310 | DIFF | 3 | ||
DONN | CLENDENON | EXPOS | 208 | DIFF | 2 | ||
MAURY | WILLS | EXPOS | 45 | CROP | 1 | ||
WILLIE | MAYS | GIANTS | 190 | DIFF | 2 | ||
WILLIE | McCOVEY | GIANTS | 440 | DIFF | 5 | ||
RUSTY | STAUB | HOUSTON | 230 | DIFF | 3 | ||
JIM | WYNN | HOUSTON | 360 | SAME | 4 | ||
SAM | McDOWELL | INDIANS | 220 | SAME | 3 | ||
LUIS | TIANT | INDIANS | 560 | DIFF | 6 | ||
JERRY | KOOSMAN | METS | 90 | CROP | 1 | ||
TOM | SEAVER | METS | 480 | CROP | 5 | ||
DAVE | McNALLY | ORIOLES | 340 | DIFF | 4 | ||
FRANK | ROBINSON | ORIOLES | 250 | DIFF | 3 | ||
TONY | GONZALEZ | PADRES | 501 | DIFF | 5 | ||
DICK | SELMA | PADRES | 197 | DIFF | 2 | ||
RICHIE | ALLEN | PHILLIES | 350 | DIFF | 4 | ||
CHRIS | SHORT | PHILLIES | 395 | DIFF | 4 | ||
TOMMY | DAVIS | PILOTS | 135 | DIFF | 2 | ||
DON | MINCHER | PILOTS | 285 | DIFF | 3 | ||
MATTY | ALOU | PIRATES | 490 | DIFF | 5 | ||
ROBERTO | CLEMENTE | PIRATES | 50 | SAME | 1 | ||
KEN | HARRELSON | RED SOX | 240 | DIFF | 3 | ||
CARL | YASTRZEMSKI | RED SOX | 130 | DIFF | 2 | ||
TOMMY | HELMS | REDS | 70 | CROP | 1 | ||
PETE | ROSE | REDS | 120 | DIFF | 2 | ||
JOE | FOY | ROYALS | 93 | CROP | 1 | ||
FRANK | HOWARD | SENATORS | 170 | DIFF | 2 | ||
CAMILO | PASCUAL | SENATORS | 513 | DIFF | 6 | ||
WILLIE | HORTON | TIGERS | 180 | SAME | 2 | ||
DENNY | McLAIN | TIGERS | 150 | DIFF | 2 | ||
HARMON | KILLEBREW | TWINS | 375 | DIFF | 4 | ||
TONY | OLIVA | TWINS | 600 | DIFF | 7 | ||
LUIS | APARICIO | WHITE SOX | 75 | SAME | 1 | ||
PETE | WARD | WHITE SOX | 155 | DIFF | 2 | ||
MICKEY | MANTLE | YANKEES | 500 | DIFF | 5 | ||
MEL | STOTTLEMYRE | YANKEES | 470 | DIFF | 5 |
I love these little inserts-they are among my favorites of this era.