Brown & Blue

While I didn't bid on it, a curious piece of Topps history was hammered on eBay late last year.  Using their own employees for photo shoots was a continuing theme with Topps in the Sixties and Seventies, and some of their antics are a little humorous in retrospect.

This is an original photographic pasteup from the archives of Brown Brothers, a stock photo firm that was big for a good chunk of the Twentieth Century: 

Lelands has been auctioning off the firm's archival items on the 'Bay and also in some catalog auctions but the three notations are masking another Brown reference, namely the friendly "shopkeeper" pounding a baseball mitt, one Len Brown.  Brown was Topps New Product Director Woody Gelman's assistant at the time and he's helping the PR push for those 1963 Bazooka boxes that not only had three package design baseball cards on the revere but five All Time Greats cards within. 

These were the boxes being hawked by Len:

The reverse of the photo shows a lot of decrepit rubber cement along with a notation:

I've blown it up to make it easier to read:

I am surmising this particular piece came from Len's first wife and was in her possession as part of their divorce.  Of note are mention of three 1973-74 test issues; in order these are Deckle Baseball cards from '74, plus The Waltons and The Rookies, both TV shows of the day that Topps tried to make work as card sets in 1973.  I've covered the first two here previously but to my surprise I've never referenced The Rookies, which is one of the tougher test issues of the decade and far harder to track down than the other two, at least from what I've found.

They come from a time when Topps was trying to standardize some of their graphics:

A little text and a puzzle make up the reverse:

The example above is unusual as it's not severely miscut, since most of the set's surviving examples are found that way. In fact, many of its 44 subjects are horizontally-oriented and the cuts can be so bad that the caption is often found above the photo and not below:

Yikes!  It's truly a tough issue and finding well-cut cards is super challenging.   PSA has graded a mere 60 examples overall with nothing above a grade of 7 given. However, 44 of them are in the sole registry set, which is complete with a GPA of 6.898. By way of reference, 255 Waltons cards have been PSA slabbed (nine 9's given) and over 3,000 1974 Deckles, with seventy-six 10's granted somehow!

Woody Tells A Whopper Or Two

Picking up from our last post, the fourth issue of The Card Collector was a more varied affair then the previous number. A prominently featured reader's letter pointed out that issue #3's 1959 Baseball checklist had two errors.  The checklist had #482 as Art Houtteman, a hard luck player who had last pitched in the majors with Cleveland in 1957 and was washed up by age 27.  To be fair, he debuted with the Tigers at the age of 17 in 1945 but in 1959 was pitching in the PCL. The actual card issued at #482, as pointed out, was of Russ Meyer (sic).

And #489 John Powers, who while nondescript, would be appearing in the middle of a personal three Topps card run. But he wasn't Jake Striker, who was listed by Woody. Striker appeared in a single, late September game with the Indians in 1959 (a win!) before his more extensive two game outing with  the White Sox in 1960 and his only Topps card would come when he was with the Pale Hose.  At 10.1 career innings pitched, he must be at or near the top of the heap for a MLB win with fewest innings pitched.  Two pitchers have managed to appear in 80 games without a win, but Striker did the opposite the easy way.

Here is Mr. Striker, who it must be admitted, had an awesome name for a flamethrower:

The observations on Basketball are, frankly, hysterical given the resounding failure of the sole Topps issue at the time for that sport (in 1957-58).  Nice to see Jack Davis get some props though, even though they came from Woody Gelman's teen protege -- and Topps employee at the time -- Len (Lenny) Brown:

Obscurity seems to be the theme in issue #5.  Interesting comment about the bulk of Bowman's 1949 PCL cards being destroyed.  Topps would have had access to Bowman's records, so it's possible, although as we shall soon see, TCC was not always truthful in explaining why some cards or sets were scarce:

OK, nobody "forgot" about pictures for four semi-high's in 1958.  Instead, they pulled them to make room for the overprinted Stan Musial and Mickey Mantle All Star cards that year, after signing Stan the Man following a period of Rawlings exclusivity.  My guess is that one half sheet of 132 on the semi high press sheet had the triple printed AS cards while the other had the four "missing" numbers.

Armour coins get a nice write up by hobby legend Buck Barker, as Woody started featuring more guest columnists.  1959 Bazooka Football also gets its due, as does the regular issue set as the promotional tie-ins with Topps continue unabated. Nice detail on the Canadian only status of 1960 Hockey cards as well and some competitor's products also get a nod:

All in all, the best issue yet.

Issue #5 led off with a pitch for The American Card Catalog and notice about an office move for Card Collectors Company. This presumably was when Woody moved all the old inventory from his late father in law's office in Manhattan to his storage or warehouse facility in Franklin Square, which I suspect was a couple of rooms in a friend or relative's house or space in a garage (Woody lived one town over in Malverne):

1952 Topps high number scarcity has been covered ad nauseum over the years, here and elsewhere, but it's worth pointing out that by 1959 Card Collectors Co. had run out of them but would restock at some point in 1960, right around the time of the alleged dumping at sea of two truckload's worth.  Hmmmmm....

I'll skip page three, which is all '52 Topps checklist and get right to the good stuff on page four, namely the 14 cards in the second series of Bazooka Baseball, seemingly issued after the Football Bazooka's!

Lionel Carter joined the newsletter for 1960 as Woody's somewhat erratic publishing schedule  indicates he must have been very busy at Topps (production of all sets at Topps probably peaked in 1959-60) but kudos for going back to pre-war issues:

Regional issues look like they are hitting the radar:

A full page of letters from early hobbyists covered a lot of different sets:

While page four gave yet another checklist, albeit one mentioned on the main letters page:

It appears this issue also came with an insert offering the 1960 Baseball cards and a bonus.

1960 would bring a few changes to The Card Collector, which we will get into next time.

Smile For The Camera

Friend o'the Archive Scott Gaynor passed along a scan of an old publicity photo that he will have up for auction the other day that I had never seen before and it is, in a word, stupendous:

(Courtesy http://www.scgaynor.com/)

Brown (left) and Gelman, are clearly on the set of the Soupy Sales show as Topps was doing their thing to promote the 1965 upcoming card set. This was not the actual shot used, or at least I don't think it was as one clearly taken within seconds of this one has been uploaded over at http://www.nsu-magazine.com/ for some time now and seems to be the money shot, although I only know this since I started researching the above picture:

Kind of a dour look from the Topps boys, no? That Mars Attacks logo pegs the second scan to Topps proper methinks. I also have to think this shot was the one used officially. I tend to be in the 1965 camp for the Soupy set, although most sources cite 1967.  Either is possible but there seems to be more evidence for the earlier date, at least to my mind, as Soupy-mania was in full swing in 1965.

Len Brown was a protege of Woody's and perhaps his most successful one. Brown succeeded Gelman as Creative Director of Topps, having been hired by Woody as a 17 year old.  Brown worked on such things as the 1960 Baseball set, Mars Attacks, Civil War News and obviously Soupy Sales before ascending to Woody's old position upon the latter's retirement (which I think was in 1972).