Saturday, December 6, 2025
Wheel Of Confusion
Saturday, November 8, 2025
Football, You Bet!
Continuing from last week, the trove of 3-D protoypes recently auctioned by Heritage contained four subjects beyond the dozen Baseball players already dissected here. Let's start today with Football, U.S. style. Update: The PSA labeling references affiliation with Topps, I'm not sure if that's because they came from a Topps executive or whether Heritage has some details ting them in.
There are four known U.S. Football subjects in the 3-D prototypes, two of Bart Starr and two of Tucker Frederickson, who each appear in two different sizes. The other Starr is larger than a normal card, more like 5x7 inches as is a Frederickson, although Tucker has the same pose on both sizes seen to date. This Starr is a lot nicer than the other, which has some condition issues:
You can see a little nub on the top border; these seem to have been produced much like the Kellogg's Baseball cards that would begin to appear in 1970, also using the Xograph process (which is a trade name used by Visual Panographics). As with the Baseball examples, the backs are all pristine, or close to it, with no back stamps. In a Freaky Friday kind of move, the larger Starr has no fake autograph!
If you scroll down the above link for the damaged Starr, a less damaged (and slightly tilty) Frederickson appears, showing pull marks at the upper left similar to those found on some issued Baseball examples. That's the same size as the one Heritage has, and it's a little more rectangular then the big Starr. I don't have permission to show my scan of the larger Frederickson card but believe it measures roughly 7 x 9 inches.
This is all very interesting to me as the process was clearly being worked out with what was fairly new technology. Topps had interest in overseas Football as well, no surprise as they had been selling internationally almost since their 1938 founding. Update: Again, the Topps affiliation on the label is noted.
Saturday, November 1, 2025
A Whole New Dimension
Heritage Auctions recently concluded an auction that featured the holdings of an ex-Topps executive, which is something that happens once or twice a year now it seems. These consignments often yield rare, sometimes almost impossible, items and this latest batch contained several jaw-dropping pieces. The executive is unnamed but Heritage theorizes he may have held a full array of examples from the entire run of prototypes that eventually resulted in the test release of 3-D Baseball in 1968. That's incorrect as some, but not all, of the issued Baseball 3-D's are here and two of the known Football subjects are missing but the array is certainly impressive and appears to feature a good bit o'fresh to the hobby goodness.
The consignment also has football (US and soccer-style) prototypes and a surprise non-sports subject. Today I want to focus on baseball, given the wonderfully exciting World Series that will conclude tonight, capping the first MLB season to begin and end outside of the United States no less. Let's kick off with the semi-unicorn Brooks Robinson prototype-yowsa!
I last examined the 3-D Brooksies in detail way back in 2014 and found four extant copies were known, all of which have distinguishing features. Among those features were varying degrees of damage and/or dirt on each each. It appears a fifth was hammered by Heritage in 2023 as well.
The front of the Heritage example is almost pristine, as is the back:
Next up is our old friend M. Clough, who usually goes by the moniker Yaz. At least one of these was known already and you can see it here, along with some other goodies we'll get to next time out. As with the Robinson card, the Clough/Yaz is also very, very clean:
That little white dot on the bill of his cap seems to be on the original source image. $34,160 brought this one home, no doubt impinged by the lack of Yaz's name appearing. It was pretty common to use fake names on such creations back then. The reverse looks even brighter than Brooksie's:
However, look at this image and the Robinson, you will note the absence of the Xograph back stamps on these, which identified the firm and also indicated they were samples to be returned to them. The previously known "Clough" and one of the B. Robby's has a stamp (and another Robinson has remnants of one showing), so these were apparently meant for Topps to retain after that part of the process played out.
There were also ten 3-D Baseball cards in the batch, the three of which make up the known proofs that never made it to the test packs. I'll pass on copying all of them out here, just click over to Heritage to see.
The Robinson and Clough garnered AUT grades, whereas the three prototypes that come close to resembling the final product received two 4's and 5 from PSA. The remaining seven issued 3-D cards range from PSA 4 to 8, although the backs all look pretty clean as well, save for some light foxing on a couple. So I'm not sure all of these were Xograph samples but it really doesn't matter, given the ongoing popularity of the 3-D Baseball set.
Football from all sorts of places next time out, plus the surprise!
Saturday, November 12, 2016
Go Go Gadget Go
The cards would have been printed by Visual Panographics, which held the Xograph trademark (which is why it was seen on the cards), and was responsible for all Xograph printing. Visual Panographics in turn was a subsidiary of Cowles Communications, which published Look magazine. If you are unfamiliar with it, Look was a major competitor to Life magazine, back when magazines were still a major form of information and entertainment. Cowles Communications was the first company to successfully mass produce a 3-D photo, which appeared in the February 25, 1964 issue of Look and featured a bust of Thomas Edison. Eight million copies allegedly were sold:
Here's the skinny, right from the magazine:
You can see from the blurb that Look (Cowles Communications) owned the sole printing press able to manufacture lenticular pictures. This development would have caught the attention of Woody Gelman, I am sure. Topps first started to experiment with the technology around 1967 and diligently started work on the 3-D Baseball cards during this time. As we have seen previously, many of the proof cards from this set have Xograph/Visual Panographics stamps on the back:
The set famously had production issues and after playing around with the technology for a couple of years, Topps basically gave up on it. Kellogg's stepped into the breech of licensed 3-D sports cards of course but the technology as a whole was pretty much done with as a viable commercial venture by the end of the 70's, although Kellogg's and later Sportflics would soldier on with it into the 80's.
However, what is intriguing to me is that, while 3-D Baseball had no Topps markings at all on the (blank backed) cards, a 1969 3-D set called Go-Go Buttons did have Topps indicia:
I can only assume Topps used a competing technology to produce the set and would think it could have been from Vari-Vue, which was really known for fusing lenticular technology with buttons. Despite the "Japan" designation, Topps was not in the habit of using knockoffs so I have to believe the 3-D effect was properly licensed and Vari-Vue indeed issued licenses in that country. There was also a Japanese company called Toppan that manufactured and printed lenticular work in Japan (and elsewhere) and may actually have sold the technology to one of the US "3-D" firms following the expiration of a licensing deal. I'm not positive but it seems to me the photographic process, which used a single lens and required a very specialized and expensive camera, differed enough from the"stereoscopic" method, which used two lenses and interlaced the resulting images, that the latter was a lot cheaper to use in production.
Go-Go Buttons are quite groovy and their packaging was outtasight man:
There is an excellent doctoral thesis on the various lenticular processes here, which really helped me see how the different technologies came about.
Saturday, May 24, 2014
3DBB Meets 2FB
Sunday, April 14, 2013
Ripple Effect
Tuesday, October 25, 2011
Sheer Strength
The scans help clear up a little mystery I was poking around last time I posted on this card. It appeared the back was so sheer that it was either skinned or very transparent. However, after seeing the catalog pictures and examining the back scan, it appears the harsh lighting at the National really allowed the card to seem like less than it was:
There is some foxing, especially along the bottom but the back looks pretty white. I also took a closer look at the example shown in the Standard Catalog, as detailed here, and I think it is uncracked, meaning there are at least three examples out there.
In case you missed it, Jon over at the always excellent Fleer Sticker blog found the original source photo, which is as common as the prototype is rare. Click on through to see.
Sunday, August 14, 2011
Back & Forth
A digital photo of the back, courtesy of Josh Alpert, showing the Huggins & Scott prototype proves it is very sheer:
It's a little faint but you can see the word XOGRAPH stamped atop some wording similar to that found on the back of some later production proofs. It's also hard to see but I don't think that is the cracked version of the card, which I recall had a Beckett connection and would not necessarily have been in the competing Standard Catalog. Rob Lifson of Robert Edward Auctions also passed along his opinion as to provenance:
I have never had this card myself but have seen images and heard of it. I think the description as a prototype for 1968 Topps 3D sounds reasonable, and that description carries a very broad brush. Xograph in Texas produced the 1968 Topps 3Ds for Topps and it is likely they made prototypes prior to their small production run. It is speculative, but it certainly seems reasonable that this is what this card is. The fact that the photo is earlier would not preclude them from using it in 1967 or 1968, so that all alone wouldn’t bother me. I’d like to know the provenance, as I’m sure that would answer all the questions, but my best guess is that this really was produced by Xograph (I don’t know if they were the only ones producing this “3D’ product at the time, or just the only one producing cards – if they were the only ones offering this product due to technology patents etc that could probably be looked up and if that is the case would also be extremely supportive). Whatever it is, it does not appear to be intended to be a finished product at all (and that is why there is no Xograph company attribution; even the 1968 Topps 3D cards say Xograph, not Topps, except when hand ink stamped on reverse identifying them as samples). The borders on Robinson look fairly narrow and of course the corners are square. I wonder if this is even machine cut (I can’t tell from the image but if it is not machine cut that would also be consistent with it being a prototype.
The projection on the Standard Catalog card matches the cracked one, i.e. "Nessie" does not have a tail (see my prior posts for this part of discussion). I plan to revisit the projection comparisons at some point but will wait a little bit until I can obtain higher resolution scans, hopefully once Huggins & Scott gets their auction up.
All of this means that there are potentially three versions of the card:
1) Cracked
2) Standard Catalog
3) Huggins & Scott
where 3) is a distinct variation from 1), with 2)'s category presently unattributable.
Wednesday, August 3, 2011
That's (Proto) Typical
This year one of the true rarities being showcased is something previously looked at here, a 1968 Topps 3-D prototype of Brooks Robinson, which Huggins & Scott will be auctioning soon. I was lucky enough to receive an iPhone photo of it from Friend O'the Archive Josh Adams and after a close look-see, I believe it is a second example of this elusive card.
Produced as a prototype for what became the '68 3-D set, the Robinson card looks something like an inverted '67 regular issue card. I'll show the previously known copy first and then the new one. Ignore the brightness as I have no idea of the camera or scan settings used originally.

Looks like the Loch Ness Monster, right? That's from the version with the crack. The outside border on this card is thin in the scan but it's there. Now check out the other card's Nessie:

I am hoping for a back scan to make its way here, it may have some more information on it. Wish I was there to see it in person!
Friday, October 10, 2008
Baseball In Three Dimensions
Now the fact that I like them does not mean I have a stellar collection of them. I only have one, purchased in 2004 for a price I still can't believe, in an Ebay auction that everyone else apparently forgot to bid in. I thought at the time the Maloney was common (one version of it is) and that I had bought a kid-damaged card but as we shall see, it ain't necessarily so. Here is my Maloney (No Dugout background)-note the cloudy area by his throwing hand and the two vertical slash marks, or notches, on the lower left (likely "pull" marks from the production process), both of which we will revisit in a minute:

Every other scan is this article is not mine and I must confess I do not know the source for most as I have been tracking this set for a very long time and have hijacked many images along the way. Now, for some history first.
The '68 3D's are lenticular cards, which means they have an image that changes or moves depending upon the viewing angle. They use linier technology (linier is not a typo, it essentially means "wrinkled") to give the illusion of movement by printing a meld of finely interlaced images on the underside of a clear, ribbed plastic coating, and affixed to a backing image. The process was perfected by Vari-Vue Corporation in the 1940's and there are hundreds of examples of lenticular items available from their roughly twenty year heyday. The 1968 Topps 3D cards use a stereoscopic verson of this technology.
The available information is confusing but it seems Vari-Vue technology was at some point in the mid 60's licensed to Cowles Communications (Look Magazine) which somehow came up with a similar technology called Visual Panographics (also made into the name of a Cowles subsidiary) which seems to be more adaptable to wide field images. I bring all this up for a reason.
If you look closely at Maloney, alongside the leftmost "gash" you will see the word Xograph:

As it turns out, this is a trade name for a lithographed lenticular print made by Visual Panagraphics that identifies who produced the 3D cards for Topps. Xograph can also be identified as the producer of early Kellogg's cards. At some point in the mid 70's the Xograph notation on Kellogg's cards changed to Visual Panographics, in case you were wondering, and the company was later known as Optigraphics, which I believe produced Sportflics cards in the mid 80's.
Before you can print up a premium card set (and that's what these were intended to be) you first need to create a proof version. Only one of these is known and it looks like an upside down '67 Topps card in a way:

The Robinson is said to measure 2 1/4" x 3 1/4" which is slightly shorter than the issued version, which had 1/4" of height on ol' Brooks.
In a masterful article written for Sports Collectors Digest (March 23, 2007 - unfortunately not online) and followup on January 8, 2008, Keith Olbermann revealed a lot of previously unknown information about the 3D's, including the existence of a card showing a soccer player (from Napoli) described as similar to the Robinson but showing the name "Cane" in the upper left corner. This (I speculate) was likely a sales tool, created by Xograph/Visual Panographics to show lenticular technology to Topps executives and the image was probably taken from the Look magazine archives.
A number of proofs have shown up over the years. Here we see two uncut panels of nine cards each, including some mingled unissued players strangely missing any identifying information :


The three unissued players are Rick Monday and John O'Donoghue on the top panel and Tommy Davis with a different O'Donoghue on the bottom one. These are shown here with their rounded corners, indicating they almost made the final cut or perhaps were to have a back identifier (a common Topps trick at the time) instead of cluttering up the front:



Square cornered proofs also exist, regrettably I do not have any scans of them except this Clemente:

I am not sure if all square proofs are handcut like "Bob" is.
Before we proceed any further, here is the checklist of the twelve issued players:
Clemente, Bob
Davis, Willie
Fairly, Ron
Flood, Curt
Maloney, Jim
Perez, Tony
Powell, Boog
Robinson, Bill
Staub, Rusty
Stottlemyre, Mel
Swoboda, Ron

There is much, much more to it though. Early production pieces, almost certainly proofs, exist with a rubber stamp on back in either red or black ink:


Frontal variations also exist of almost half of the issued cards (excepting Clemente, Lonborg, Bill Robinson, Stottlemyre and Swoboda).
Fairly can be found with his hat either touching or not touching his last name above; Flood has a bald fan either in or removed from the background; Maloney features box seats or not (No Dugout which always seems to feature the two notches) and you can see on the above proof sheets both versions are present; Powell is either braining a fan or missing him with his bat, Willie Davis has or is missing the Xograph name and black around the team name circle and Staub has a clear or blurry background. All but Willie Davis seemingly come with each variety of backs (blank, red stamp, black stamp).
While the Olbermann article is missing the Perez cards in the checklist for some reason, it lists 53 different possible variations/combinations. (not counting the Brooks Robinson prototype). As his followup article on frontal variations does not include a mention of Perez but mentions the three different backs, I'm assuming there are at least four, if not six versions possible of Tony (there is a known variation with another player in background on either his left or right, then the blank back, red stamp, black stamp varieties, thereby bringing a master set to 57 or 59 cards depending on the Perez combinations, 60 if you count Brooks Robinson. That's a lot for a set with a mere dozen issued cards!
There are also some apparent short prints. Powell is widely recognized as the toughest, allegedly due to production problems, Staub is thought to be difficult, as are Flood and Stottlemyre and possibly the Maloney "No Dugout" variation, potentially pulled by Topps due to the notching. Recent sales figures indicate Perez may be scarcer than some others as well.
The cards came two to a pack (test version only it seems) with an insert:

As for the insert, a Rob Lifson ad from January 31, 1986 lists for sale (along with a wrapper) an "unpunched stand up insert which came in each pack". I call this an easel but have never seen one and that Lifson ad is the only extant reference I can find. These cards were meant to be proudly displayed by their owners! UPDATE 11/1/08: The Easel has been located, see end of post.
There also allegedly exists a salesman's ring with a rounded picture of Sam McDowell (or more likely O'Donoghue) but I have no idea if that is real or not.
It appears the cards were only sold near Topps headquarters in Brooklyn. While a proof box exists, it is far from certain the packs were sold in it as the possibility is there that the cards were "sold off" instead of tested due to high production costs and quality control issues.

The box shows a five cent price but I have always labored under the impression a pack cost a dime.
I hate discussing prices but before you get any crazy ideas, most of these cards routinely sell for four figures, with Clemente easily in five figure range. If you want an example or two, shoot for the Bill Robinson, Maloney with dugout or Jim Lonborg in mid grade for high three figures. They are out there but a lot of collectors go after them, keeping prices sky high.
UPDATE 11/1/08-Rob Lifson was kind enough to send a scan of the easel:




































