Edison's Medicine

Today we will explore a mysterious hybrid Topps half sheet from what looks to be 1969. But first, we need to peek into the Summer of Love and examine a wonderfully gimmicky set called Who Am I?

Topps used a scratch off feature for the set, which was nothing new as they had used such technology as far back as 1949. What was new however, was using it on the front of the card and not the reverse.  Another gimmick involved a question and answer format, time tested again and again in Topps-land, with some additional hints offered as well if the initial question proved to be too vexing.  It's a great set and one of my favorites from the 60's:

I forgot to mention it but there's four baseball players in the 44 subject set, every one of them a bona fide top-tier Hall-of-Famer. It's made things pricey!   We'll get to the front artwork momentarily but here's the reverse, where the little floating heads looks almost amateurish as they swirl around.  Great design, partially lousy execution!

The scratch off material seems to have caused some issues in production as it would often streak the uncoated portion of the front of the card, or foul the reverse with little dots.  Once scratched, the result was revealed:

Messy, innit?  That's the general result with these.  The set is loaded with historical figures:

1 George Washington
2 Andrew Jackson
3 James Monroe
4 Joan of Arc
5 Nero
6 Franklin D. Roosevelt
7 Henry VIII
8 William Shakespeare
9 Clara Barton
10 Napoleon Bonaparte
11 Harry Truman
12 Babe Ruth
13 Thomas Jefferson
14 Dolly Madison
15 Julius Caesar
16 Robert L. Stevenson
17 Woodrow Wilson
18 Stonewall Jackson 
19 Charles DeGaulle
20 John Quincy Adams
21 Christopher Columbus

22 Mickey Mantle 
23 Albert Einstein
24 Benjamin Franklin 
25 Abraham Lincoln 
26 Leif Ericsson
27 Adm. Richard Byrd
28 Capt. Kidd
29 Thomas Edison 
30 Ulysses S. Grant
31 Queen Elizabeth II
32 Alexander Graham Bell
33 Willie Mays 
34 Teddy Roosevelt
35 Genghis Khan
36 Daniel Boone
37 Winston Churchill
38 Paul Revere
39 Florence Nightingale
40 Dwight Eisenhower
41 Sandy Koufax
42 Jackie Kennedy
43 Lady Bird Johnson
44 Lyndon Johnson

There is a twist though, as a later version had uncoated cards but excised 8 original subjects, which were not replaced.  That later, sorta-reissue-sorta-not, is what I really want to explore today.

Here is a reissued card:

Topps had to change the reverse as there was nothing to scratch off. Note how the dot under the crook is now blank:

Here's what I think happened, short version first...

In 1968 Topps created a half sheet of cards that mixed bits and pieces of 1965 Hot Rods, 1967 Football, 1968 Baseball for a game produced by Milton Bradley called "Win A Card", as below:

I won't bore you with the details as Dr. Carlton Miller, the absolute expert on the game, has a piece on it over it over at SCD, just click here for a good read on it.  I do note the cards Topps made up on this special sheet have bright yellow backs, a dead giveaway once you've seen some mixed in with, say 1968 Baseball. The "Win A Card" game was a big failure but I think it's the reason the uncoated Who Am I? cards were produced.

Topps produced another hybrid half sheet with salmon colored backs (some call the color coral, it's as above no matter what name is used) that included 38 Who Am I? cards, 44 Hot Rods (again with the Hot Rods!) and 44 Target: Moon cards, which originally hailed from 1958 (and which were, in turn,  a rebranding of 1957's Space cards.

If you have been reading this blog for a while or are a student of the Topps production sheets, you know that a half sheet should have 132 slots.  Well 44+44+38=126, so what happened?  Well, Topps pulled eight Who Am I? cards is what happened and replaced them with eight Double Prints. The sheet was arrayed like so.

I'm thinking this was made for an intended update of the Milton Bradley game, which never happened as the game company went on to issue a more traditional baseball board game in 1969 instead:

Now that is only a guess but the scuttlebutt on the salmon backed cards has been that they were found in 1969 Fun Packs. This is not something that's 100% proven but it's a persistent story. I have serious doubts that Topps composed and ran off a substantial number of press sheets just to fill up Fun Packs, which they had never done before and never did after from what I know of it. No, they used Fun Packs to get rid of excess inventory and that part of the story makes sense if my theory holds any water. In that scenario Topps salvaged things and used these cards for the 1969 Fun Packs.

Now about those missing eight Who Am I? subjects. Three baseball players weren't reused: Mantle, Willie Mays and Sandy Koufax. Mays and Mantle were active players in 1967 while Koufax had retired on 11/18/66 but his contract, and all MLB ballplayers contracts with Topps, essentially ran season-to-season, with one year extensions for most veteran players built in. Had he played in '67, Koufax's contract likely would have renewed on Opening Day 1967, which was on April 10th.  There is a box proof for Baseball Punch-Out, an ancillary 1967 baseball set Koufax was in after he retired, dated 3/1/67 so his appearance in the coated WAI? set seems like it was composed before the 1967 season commenced, since his retirement voided his one year contract extension.

Mantle retired as well on 3/1/69, five weeks before before the 1969 season kicked off, so he was another baseball subject pulled, maybe for the same reason as Koufax or just due to the changeover to 1969 for the Fun Pack sheet, being a "stale" player by then as the calendar flipped from 1968 to 1969.  Mays was likely on a 1967-69 extended contract that didn't end in until April 7, 1969, or one that ran 1968-70 but Topps never did anything to jeopardize the baseball card licenses and perhaps they just pulled another stale player. Ruth's image was licensed by Topps on and off, as needed, from 1952 until around 1970 I believe, so they kept him on the Fun Pack sheet as they had him in the bag in 1967 and 1969 (Babe is on some Bazooka Baseball All Time Great cards in 1969-70).

Three other 1967 subjects that were dropped can be explained easily enough.  Jackie Kennedy married Ari Onassis on 10/19/68 and was no longer a Kennedy, so she was out. Lady Bird and Lyndon Johnson would have been known to not be continuing on as First Lady and US President. The election was held on 11/5/68 but LBJ had announced he wasn't running well before that and he was out of office on 1/20/69 anyway.

That leaves two headscratchers: Benjamin Franklin and Thomas Edison. About the only thing I can think of is that Edison's card mentions electricity and Franklin, while his card is silent on that, was unmistakably associated with it and they were removed due to an overabundance of caution, lest some kid stick a fork in an outlet.

The Milton Bradley game was released no later than the Summer of 1968 based upon Dr. Miller's recollections, so the timing of an early 1969 update for the game makes sense. Miller notes the 1968 game was prepared to be marketed at the NY Toy Fair, which started on Feb. 16, 1968. Based on all this, I surmise the 1967 coated Who Am I? set was made up sometime in the first six weeks of 1967 and the 1969, uncoated Fun Pack cards were produced after March 1, 1969 and likely after the start of the 1969 baseball season in April. None of this explains why they rejiggered the WAI? cards. Target: Moon makes sense due to the impending moon launch in July 1969 and Hot Rods were always popular with young boys.

For the record, the eight 1969 Who Am I? uncoated Double Prints are:

 8 William Shakespeare
10 Napoleon Bonaparte
12 Babe Ruth
18 Stonewall Jackson
21 Christopher Columbus
15 Abraham Lincoln
35 Genghis Kahn
39 Florence Nightingale

Merry Christmas!

 Read to the end for a Christmas surprise!  But first...

And last but certainly not least, a tip o' the Santa hat to Jason Rhodes, who alerted me to this stellar image of Santa's Fun Pack from 1950, which was discussed not too long ago:

(copyright Christopher Benjamin & Dennis W. Eckes, 

Sport-Americana Price Guide to the Non-Sports Cards 1930-1960, Edgewater Book Co., 1991)

The "surprises" are just the novelties (inserts) included with each pack but I am wonderng if the Fruit flavor Gum tab had something like a "Topps Daffy-nition" on its wrapper interior as I don't believe they came with anything like a comic insert. Questions, questions....which will keep us busy in to 2022 and beyond!

The First Christmas...

 ...Fun Packs! And it seems appropriate to look at Christmas just after Hallowe'en, although I'm a bit of a piker as my local Home Depot stores have had their holiday displays up since mid-September.

Among the many mundane tasks I undertake to keep this blog and my related research going, I sporadically scan (or download if I can) pertinent articles from various hobby magazines, auction catalogs and the like.  I'm in the midst of a monster scan-a-thon of almost 340 issues of The Wrapper and I've already extracted a ton of great articles and ads just from the first 77 issues.  

But this one took the (fruit) cake, from issue #51 (May 15-July 1, 1985) as Wrapper King John Neuner describes buying Topps Gum tabs in 1949:

You will note he specifically mentions the Fruit flavor.  Well that is interesting as the only example of a Fruit wrapper that I have ever seen came from Chris Benjamin's' Sport Americana Non-Sports Guide, whcih featured this singular image:

I can't make out the copyright date but suspect it's 1946 as the wrapper style matches the other flavors (Spearmint, Peppermint, Cinnamon and Pepsin) from that year and by 1949 Topps had converted to selling Chiclets style gum in their non-Bazooka penny tabs (2 pieces per pack) [Update Nov. 8, 2021-it is indeed a '46, see postscrip below]:

I'm not 100% sure but think only Spearmint and Peppermint survived the transition period. Dig that LBP (Lord Baltimore Press) logo on the back's waste area!

Getting back to the Fruit wrapper, I have to believe it came from Neuner's collection.  1939 Ginger wrappers have popped up (2 tabs and a wrapper at last count) so the Fruit variety seven years hence is presently the holiest grail for Topps Gum.

Notice too the sell sheet that makes up the article's background art shows the last round retail canister Topps sold their tab gum in, for the original 1948 issue of Tatoo. By 1949 they had switched to true display box format, which would have elimiated the need for overboxing each canister in a shipping carton.

The Stop 'N' Go (aka License Plates) set is, other than 1955's Hocus Focus series of 126, the hardest gum tab card issue of them all. I suspect it had only just been introduced when Topps switched over to the larger, 1950 version for the reissued Stop 'N' Go set (and the slightly renamed Flags of the World-Parade) and pulled the ol' retail plug. Given the paucity of surviving cards I doubt it even saw a vending issue like X-Ray Roundup --and I suspect Flags of All Nations-Soldiers of the World-- which can be found with relative ease.  

The story does not end there though, as Neuner saves the best for last, describing a "Santa's Fun Pack" (per the header card but with no illustration provided, alas, he had picked up for what looks to be $420, or a little less if the Fun Pack was dicounted (can't tell):

That backdates Fun Packs to 1949 and not 1950 as I had previously thought.  

For the record, it's not clear if all the products he listed could be found in Santa Fun Packs.  That Hocus Focus is Magic Photo of  course and Pixie is X-Ray Roundup. The theory was, if the card set failed, the gum name (Hocus Focus, Pixie) could live on I guess.

OK, who's got a Santa Fun Pack to show?!

Postscript Nov. 8, 2021 - Lonnie Cummins reminded me that he now owns a Fruit wrapper and I believe it's likely the one shown in Benjamin.  Embarassingly, he had sent me scans of it awhile back, which I promptly misfiled!  So here is the 1946 Fruit wrapper in all it's considerable glory, with a tip of the Topps cap to Lonnie:

Witch Switch

With Hallowe'en literally just around the calendar corner it's an apropos time to look at some mid-60's Topps spookiness, don't you think? I'll point out that while I've posted some of these images previously, I've never undertaken such a comprehensive look

Topps started themed Hallowe'en products in 1950 I believe, when they introduced a very early Fun Pack:

Those were all 1949 gum tab issues and it's certainly possible the "College Pennants" (Varsity Football, a.k.a. Felt Backs) could have made the Hallowe'en cut in '49 as my research indicates they were really timed to the Rose Bowl and the Holiday/New Year's period. So I make it a 1950 "repack" (the ad is identified as being from 1950 in any event) but allow such a configuration could also have existed the year prior, perhaps without Varsity being included. I have to believe most of the packs in here were languishing as Topps had already slightly jumbo-ized three of them (Tatoo, Flags and License Plates) by 1950 and some were even in a primordial 1949 Fun Pack (more on that next time out). Either way, you can see that Fun Packs had already been branded by the time the Hallowe'en theme was added to the topper.

That's taken from a 1950 brochure that Topps put out advertising their Hallowe'en-oriented products, here's the full page:

Time to bulk up on some Bazooka too! 

Now, a question-is Trick or Treat Bubble Gum just repackaged Bazooka or something else?

The Candy Division, which was "all in" on lollipops at the time, also had their own fun planned:

I like this configuration, which seems to suggest a counter display but it doesn't asnwer the Trick or Treat question....aaargh!!!!:

I'm not sure when this box was marketed but, as per some solid research by Friend o'the Archive Lonnie Cummins, it probably contains 1956 Jets cards, so 1957 feels right:

Lonnie has deduced this as the ad copy reads just like the verbiage used to hawk Jets:

By the late 50's L'il Abner was getting into the act but even Dogpatch's finest denizen couldn't answer the Bazooka/Trick or Treat question either!

In 1959 Topps seems to have finally figured out that you could theme card sets to various holidays; witness Funny Valentines and You'll Die Laughing, both of which debuted that year and that holiday-skewed theme became somewhat perennial in one form or another until the 70's.

As we progress into the 60's, Topps was still well-oiled on the Hallowe'en promotional and advertising front:

Here's what I believe is the full 1965 Hallowe'en brochure:

That's a rather optimistically sized Bazooka roll, given what I recall being in my treat bag around that time! My haul was considrably more prosaic when it came to gum, much of it resembling what came in these:

The "Trick or Treat" theme from the 50's lived on but was being refined by '65, as you can see in the top two panels.  Bazooka seems to have survived while the themed Trick or Treat Bubble Gum did not.

Fun Packs had also been rejiggered by 1965, although the newly-styled "Trading Card' packs below have at least one antecedent from the year prior:

I do recall getting Bozo "fivers" in later years and they were a big favorite.  

Now here's a nice display setup for the bigger outlets:

It's the 60's, so bubble gum ciggies were still quite in vogue and were a staple of my trick-or-treating years for sure:

For 1966 we get this little Billboard story, from the July 2nd issue, showing just how far in advance Hallowe'en commenced in the confectionery trade (Topps content is in the middle of the last column):

That is a very competitive playing field! The Chicago dateline makes me think this news came out of a trade convention, as does the blurb in the lower left.

Here's a selection from the 1967 Hallowe'en brochure, which will be our landing spot today:

I guess the "door-knobber" was designed for apartment buildings and the curmudgeons who always hid in a darkened house every October 31st, despite that fact you could often hear them milling around inside or see their TV's emitting a ghostly light from the den:

Finally, we get this magnificent piece of fun, which included 1966 Batman cards and 1967 Baseball among the Bazooka and --upping the ante considerably from two years prior,--bubble gum cigars!  

Holy cow!!

Fun With Fun Bags

Friend o'the Archive Marty Krim (one of our finest NS Hobby Dealers to boot) sent along a color version of a Topps Fun Bag that was featured here in black and white some time ago and also was able to confirm the contents.  It's empty but Marty advises it held Outer Limits, Terror Tales (aka Movie Monsters) and Fun Packs with indeterminate contents. At a guess, they could have held 1967 Baseball cards given how those also appeared in a boxed Hallowe'en "set" from Topps that year (see the previous link above) but anything leftover from the prior 18 months or so was possible except maybe 1966 Foorball, which would potentially have stepped on the 1967 issue.

Outer Limits was a 1964 issue (yikes!) and Terror Tales came out in 1966 (some sources say '67 but it has a 1966 commodity code and was a Hallowe'en issue that year).  The card backs carry that title but as noted above, the wrapper does not:

No side panel blurb, that's a whole lotta pink!

The Fun Bag was liberated of its contents by the time it was imaged:

I'm not sure if Jamesway marked them down after Hallowe'en or if this was the price they retailed at afterwards but they were a discount chain so the latter is possible. Either way, Topps wasn't getting a whole lot for a 100 count bag.  It was, however, commended by Parents Magazine; perhaps since Topps was an advertiser?

Marty did confirm these were the Fun Packs in the bag; I have seen this style with a 1968 commodity code but can't find any examples with exposed indicia other than sole '68 I've already seen:

Topps changed this particular Fun Pack wrapper to a similar version in 1969 but with different main images.  On balance, I do suspect our Fun Bag is from 1967, as the gum in those Outer Limits packs would have been quite stale even then, let alone a year later. Altough given the weak performance of the TV show it was pitching, Topps could have had extant wrappers and cards, performed a rewrap and then added fresher gum. But I doubt it.

Super Pack

I want to revisit a couple of items today, the first is Fun Packs, those little (usually) 1 or 2 card packs Topps worked up every Hallowe'en and Christmas for a couple of decades.  I've shown various wrappers from these before but they all seem to be from 1965 or later. A recent eBay sighting makes we wonder if a primordial version has finally surfaced:

There's no product code, so it's pre-1966 and it sure looks like the graphics could be 1963-64-ish.

Secondly, I posted about a fairly unknown Topps Scratch Off game from 1980 and at the time (May 12, 2009) noted Bob Lemke thought it came from Jumbo Packs:

He was pretty close as they came in Super-Packs:

I guess this is technically a test issue.  Here's our quarry, on the back, 931 matching code with the card, and all:

Dig the commodity code at the bottom:

Now I say this was probably a test because later in 1980, Topps released a Football version with two key differences. Topps went with the theme and used Super Bazooka for the gum:

But there would be no scratch off for gridiron fans, just a crummy tray card with an ad!

(UPDATE 7/13/20: Turns out there were Football Super Packs in 1978 and 1979 as well.  1978 had no backing of any type, 1979 had a similar ad card. 49 and 59 cent versions exist for 1979, the former was a carryover from the year prior. A 1979 Baseball Super Pack with the ad card backer is out there too.)

What a rip!