Full of Blony

Before your webmaster decided to go checklist-centric, he posted a while back on the 1957 Lucky Penny inserts. At the time that post was written I did not have a scan of the back of the insert card but thanks to the yeoman efforts of Doug Goodman that has changed:



I left the scan so you can see rough cut on the bottom.

Archie, Veronica & Betty were part of an effort by Topps to make the kids from Riverdale as iconic on Blony bubble gum comics as Bazooka Joe and His Gang were on their turf. In fact, in 1957-58 Blony comics featured the Archie comics gang but it would be another decade or so before Archie became a TV star and despite Topps' best efforts, Blony Gum would not last as a brand past the early 60's (save for a later attempt to market it as a twist wrap in the 70's, also a failure).

Checking Out

We're going to round out the unnumbered checklists today with a quick look at the one from 1957 Topps Football. It's a bit more colorful than the ones found with '57 baseball:



The big Beckett Football Guide also mentions a variety with white instead of yellow background and states it is equal in supply to the yellow version but my quick, unscientific search of Ebay (from whence all these scans came) and Google last night only turned up a dozen or so of the yellow type. Can anyone (I mean you Doug!) provide verification of the white version?

The backs (and there are two, one for each main type of Topps bubble gum at the time) have a more finished look than the reverses of the '57 baseball checklists:





Same ads as the baseball! The Blony connection makes some real sense here as Topps borrowed one of the proposed designs for 1956 Bowman baseball cards in composing the 1957 football cards. Here is a '57 FB for comparison:



Printed on the now standard 132 card half sheets, the first series had 88 cards and the last 66, for a grand total of 154. Beckett indicates 22 double prints in the second series, which doesn't make a lot of sense to me as a 66 card print run usually means all cards are printed equally. That is a story for another day though.

Change-o!

A brief respite from our checklist foray, blogophiles, which is fine as your webmaster is finding spare time scarce right now. So it is with an exhaled "phew!" that I present two scans forwarded by Friend o'the Archive (and soon-to-be Fleer historian) Jeff Shepherd concerning Topps Magic Photos.

You may recall these little developing solution cards were one of the first Topps issues in 1948/49 and that both penny and nickel packs were used to market the set. Well, the 5 cent packs held a six card panle and Jeff unearthed a scan on Eaby recently showing this rare bird:



That is the Iron Horse himself, Lou Gehrig in the upper right corner. Here is the back, which shows the score lines more clearly than on the front:



That is the first 6 card panel I have ever seen from this set-wow!

Unchecked

Following up on last episode's look at 1957 baseball checklists, we have received some scans from Firiend o'the Archive Doug Goodman that confirms the theory the checklists were printed separately from the regular issue cards and likely cut in strips. Here is the front of a 2/3 Series checklist, with some red title block showing on the bottom:



The back shows a similar story:



A checklist and corresponding contest card (which are about to be blogged upon in our next installment and which consist of four distinct dated guess-the-score contests) could have been printed together and inserted into the packs series-by-series.

1957 would be the last year of these bland checklists as a new paradigm was unveiled in '58. Have no fear though, we still have to take a look at what was in the football packs in '57 too!

Checking In

Today will be the day you read more about unnumbered 1957 Topps Baseball Checklists than you ever thought possible.

As we know, Topps issued some unnumbered checklists with their 1956 baseball and football cards. They started seeding in contest cards as well in the football packs and then in '57, amid shrinking their cards to standard size, there was a riotous frenzy of checklists, contests and premium cards added to the packs. I'll address the contest cards in my next post as this one is going to be long enough but you can see the premium card insert here.

Still actively promoting Blony, the gum brand that came to Topps with the Bowman purchase in February of 1956, the '57 baseball checklists had ads for that brand and Bazooka as well. I have to think Blony was a still big seller for Topps, likely in the Philadelphia area, since they were going into warp drive promoting Bazooka otherwise.

First we will look at the fronts. As you can see below, there were four checklists issued covering five series in total: 1/2, 2/3, 3/4, 4/5. Each checklist covered two consecutive series as Topps continued to work in previews of what was coming next, a meme that would grow and grow in the future.









You can see the blue/red/blue/red alternating header block pattern which appears to be consistent all year long but there are also three different style fronts; only the second and fourth series obverses look close to the same and even there they swap secondary colors. By the way, all the scans in this post are either culled from Ebay, Mike Wheat Cards or 707 Sportscards.

Those first two up top have wavy or off cuts which leads me to believe the checklists were cut at high speed from vertical strips. 1957 uncut sheets have been seen and while they are the first to be made up of two 132 card half sheets - a sacrosanct array for Topps stretching across four decades) - none have been seen with checklists on them so once again these cards were pushed into the nickel wax and whatever cello packs were sold that year.

The reverses carry either Bazooka or Blony ads. Here we go with Bazooka first:









While the ads don't change, the cardboard stock seems to, although it's always hard to tell from scans. The final Fifth Series header is also in Blue, matching the color on the front designating the Fourth Series while the prior three were Red, also matching their front Series designator. There seems to be no difference between Bazooka and Blony fronts but there is some variation with the Blony backs and if you look at all of the 2/3 fronts and backs together, that series does seem to have been printed on white stock whereas the others are gray:









Even the "Twin" goes to blue for the last series! The 4/5 checklists seems to be appreciably harder to finds than those from the earlier series. I can only speculate as to how they were seeded into the packs but the 4/5's could have coincided with the scarcer semi high number (4th series) cards in '57. Notice how Big Blony appears on the first two and Twin Blony on the final two. I wonder how the rough and tumble boys of 1957 liked the "made of...sugar 'n' spice 'n' ...everything nice" line?!

In case you are into symbolic gestures, note how the 1957 set matches the 1952 with 407 subjects, and includes team cards once again but also two multi-player cards of the Yankees and Dodgers (almost a first if you discount the 1954 O'Brien twins card) plus a combo of the league presidents, a sure fire bicycle spoke candidate. The first four series in '57 have 88 cards, which means each would have been printed three times over two 132 card sheets and a final series of 55, a number which seems to lead to short prints in the Topps universe (along with 77). I'll post a 1957 Topps Baseball set overview someday that delves into this more deeply.

For some reason the 1956 checklists seem to be in greater supply than the 57's. I find this odd as the normal Topps trendline is increasing production for each successive year but maybe more 56's were simply printed. The price guides seem to price the 3/4 checklist at about double the level of the previous two but supply of all three seems pretty similar. As noted above, the 4/5 checklist is the toughest by far.

Hang tight-a look at the 1957 contest cards will be coming up right quick! Meanwhile, we'll see if any of our eagle-eyed readers can find some further checklist variations.

Funny Funny Valentines

OK, I'm a month early but seeing all the Valentine's Day candy has inspired me to show all you folks out there in TV land a tough to identify variation.

Friend o' the Archive and guitarslinger par excellance Mark Hellmann has some funny Funny Valentines, namely of the Giant Size variety:



The middle picture shows a lighter red back than the rightmost example and as it turns out it was of a 1961 vintage, while the redder version is a 1966 reissue.

Adam R. Tucker and Mark T. Simon's Non Sport Archive Identification Reference, a killer visual guide to about 2000 vintage non sports packs:



shows two similar, yet distinct packs were used to market the set five years apart.



The only real difference is the kid on the 1961 pack has red hair and the '66 shows a blond. The '61 pack is near the spine of the book, sorry for that. There is some other evidence of the 1966 reissue as well here, just scroll down a little and you will see a production code for it. So a set long thought to be from 1961 is also from the future as well!

No C Saw

Hot on the heels of my last post, I received a scan of a contest card reverse from friend o' the Archive Mike Tavenner. You will see the "A" identifier also is on the back of the card.



He also sent a long a front scan, which differs from the Nov. 25 version I showed last time around and prominently features our ol' buddy Bazooka Joe:



Next on the hit parade, are there similar variations for each type and date?

Mike also confirmed there is no "C" version of the Nov. 25th card known in the hobby

I doubt if you could identify them now but I wonder if any of the contest prizes have survived the last 54 years?