Topps established their reputation after the end of World War Two with a barrage of publicity stunts and multi-media promotions. Here's an early example, from the collection of Jeff Shepherd, who has a real good handle on the confectionary side of things at Topps.
Topps also got their name in front of different audiences, here's one from a printer's trade journal (Jeff's too I think).
Just to show I'm not a vulture, here's a Topps postmark printed March of 1949 from my collection, which reminds me of nothing less than a Jules Feiffer cartoon!
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