Showing posts with label 1973 Topps The Waltons. Show all posts
Showing posts with label 1973 Topps The Waltons. Show all posts

Saturday, January 11, 2025

Brown & Blue

While I didn't bid on it, a curious piece of Topps history was hammered on eBay late last year.  Using their own employees for photo shoots was a continuing theme with Topps in the Sixties and Seventies, and some of their antics are a little humorous in retrospect.

This is an original photographic pasteup from the archives of Brown Brothers, a stock photo firm that was big for a good chunk of the Twentieth Century: 



Lelands has been auctioning off the firm's archival items on the 'Bay and also in some catalog auctions but the three notations are masking another Brown reference, namely the friendly "shopkeeper" pounding a baseball mitt, one Len Brown.  Brown was Topps New Product Director Woody Gelman's assistant at the time and he's helping the PR push for those 1963 Bazooka boxes that not only had three package design baseball cards on the revere but five All Time Greats cards within. 

These were the boxes being hawked by Len:


The reverse of the photo shows a lot of decrepit rubber cement along with a notation:


I've blown it up to make it easier to read:


I am surmising this particular piece came from Len's first wife and was in her possession as part of their divorce.  Of note are mention of three 1973-74 test issues; in order these are Deckle Baseball cards from '74, plus The Waltons and The Rookies, both TV shows of the day that Topps tried to make work as card sets in 1973.  I've covered the first two here previously but to my surprise I've never referenced The Rookies, which is one of the tougher test issues of the decade and far harder to track down than the other two, at least from what I've found.

They come from a time when Topps was trying to standardize some of their graphics:



A little text and a puzzle make up the reverse:


The example above is unusual as it's not severely miscut, since most of the set's surviving examples are found that way. In fact, many of its 44 subjects are horizontally-oriented and the cuts can be so bad that the caption is often found above the photo and not below:



Yikes!  It's truly a tough issue and finding well-cut cards is super challenging.   PSA has graded a mere 60 examples overall with nothing above a grade of 7 given. However, 44 of them are in the sole registry set, which is complete with a GPA of 6.898. By way of reference, 255 Waltons cards have been PSA slabbed (nine 9's given) and over 3,000 1974 Deckles, with seventy-six 10's granted somehow!

Saturday, August 27, 2016

Good Night John Boy

1973 saw a double test by Topps of a set featuring The Waltons, a burgeoning show on CBS that featured the namesake family dealing with life's trials and tribulations during the Depression and World War 2.  Fifty cards, mostly in horizontal format, were issued and the backs feature puzzles or "collecting and farming tips" similar to those found on the reverses of the Adam-12/Emergency, The Rookies, or Six Million Dollar Man test issues of the same era.

A pink theme was thought to be in order by Topps, presumably as the show's younger viewing demographic skewed female:




The vertically oriented cards look a little weird, to me the logo looks squished:



I mentioned a double test.  The first, or "A" test, featured a pack style frequently seen with test issues of the 60's and 70's:


The alternate test was sans bubble gum:


That's just the sticker portion by the way.  The pack would have looked the same as the gum version did but, in what is a first for me, I spotted a scan of just the sticker which also, crucially, showed the back.  I've never seen an intact test pack sticker before


Neat, huh? Tops must have sourced their test pack labels from a different company than the one that provided some very scarce sticker stock for Wacky Packages, i.e. Ludlow. 

The Waltons cards are scarce but slightly more abundant than examples from the aforementioned Adam-12/Emergency or The Rookies sets and maybe a little tougher than Six Million Dollar Man.

The Waltons Museum has a portion of an uncut sheet that displays the full set plus the five extra prints (right side running top to (almost) bottom:



Here's the reverse, which shows all the puzzles:



I have to confess I was never a fan of the show (I thought it was dumb) but did watch the other test issue shows from 1973-74.