Showing posts with label 1966 Topps Batman. Show all posts
Showing posts with label 1966 Topps Batman. Show all posts

Saturday, August 9, 2025

Riddle Me This

Following their move to Duryea, PA in the winter of 1966 and subsequent period of settling in, Topps started toying with the use of what are usually referred to as commodity or production codes toward the end of that year. These codes, documented, in a way, the vast majority of their output for decades thereafter.  I've shown and tried to explain these here several times - perhaps haphazardly - in the past but today I'm trying to sift through the origins of these little strings of numbers, which as we all know, generally followed this kind of pattern (example taken from 1972 Baseball): 0-401-90-01-2.

Here's a closeup of the code:

The first digit represents the medium (wrapper, box, sheet) and the second two the product number (which also covered pure confectionery products, somewhat reset every year and is loosely tied to the chronological order of release within that year as well). Sometimes the code for a product issued series-by-series could slightly change. The third set of digits is for the packaging format code, while the fourth batch represents an iteration number, documenting meaningful changes in some aspect of the release such as revised retail box or pack artwork. The last, single, digit is often said to represent the year of conception but that's not entirely true. This often does tie to the year of conception (and 95% of the time, release) and can never represent a date after the release year but sometimes (there's that 5%) can signify the one before. So a set with a final digit of -2 could have been released in 1973 but not 1971.Worth noting, the annual Baseball sets have this number matching the season of release, presumably tying to some form of contractual wording with the specific league and/or player's union regarding payment of royalties.  

As mentioned, thanks to another superb sussing out by Friend o'the Archive by Lonnie Cummins, this use of the commodity codes is well known in the hobby but does not match the packing date codes stamped on each shipping carton (the solution to which can be found here). So, the commodity code  represents an internal green light for production as it ultimately details a "Bill of Materials" code. This was assigned and authprized by the Topps Bill of Materials manager, who (possibly) oversaw and (definitely) coordinated with such disparate departments such as Manufacturing, Engineering and Shipping but also had to dovetail with others such as Woody Gelman's New Products and Ben Solomon's Art Departments.  In essence, the code was assigned when a project intended for full release was formally started and the costs associated with producing and distributing said product needed to be tracked, all of this happening once the BOM Manager gave it the thumbs up.

Some exceptions did occur. Test issues from some time in 1966 until 1973 or so were not always tracked via any kind of numbering system found on the issued boxes or wrappers.  After that, Topps began using using a much shorter T code for tests. In addition, most products that were imported from abroad, such as some of the metal pin issues, and merely repackaged (and sometimes rebranded) and then sold as a Topps release (i.e. not manufactured by Topps but merely distributed instead) had no codes at all. That simply meant these projects were tracked internally via some other system. Products that contained an insert, which was another 95% situation, did not have a separate code for them, although a handful of times even that was not the case.

Of utmost interest are the annual sports releases, primarily baseball, where, as noted above, the BOM code date matches the intended season of issue. This does not always apply to some of the myriad baseball test issues roughly running from 1967 to 1971; some of those have a BOM code that predates the year of issue. A non-recurring project, such as sets timed to Valentine's Day, would usually have a code also signifying the year prior to issue, as it took several months for most of these to be prepared, tested and then tweaked for general release.

I've tried to track down the start of these codes and it seems like they all may have started with the Batman Color Photo (aka Bat Laffs set):

 Check out this box bottom:


That's 454-06-1 snaking up from the bottom right corner.  The expected prefix indicator digit is missing, and it's unclear what 06 refers to (probably not the year, as we shall soon see). That trailing -1 could be the iteration number, in this case the first iteration. 

As for the wrappers, no code was imprinted on them. However, a revised box was used to sell the Riddler Back cards:


That's pretty much the greatest Topps box art ever! The bottom of some didn't have a code though, although to be fair it was a generic box bottom used that year for several releases:


There is a catch though-some of the Riddler Back box bottoms did show a code: 444-06-1-6

Throwing me a little, however is this wrapper for the Riddler Backs:


That code reads: 444-01-1-6.  This somewhat matches up with the cello box code for the series...

(Courtesy Lonnie Cummins)

... which reads 444-046-1-6. So that's not quite there yet.  By the way, there was a special Rak Pak header created for Bat Laffs:

The Riddler Backs also got one, a sure sign Topps was making bank on Batmania;  it's also a thing of beauty:


The green header has no coding but the yellow one does:  444-029-1-6. It seems like -029 could refer to the pricing; not sure if that a coincidence or not.

At least two other sets with non-conforming codes were issued in 1966:

Green Hornet Stickers
Display Box:    466-06-1-6
Wrapper:          466-01-1-6

Lost In Space
Shipping Case: 470-10-1-6

Topps seems to have fumbled around a bit in '66 looking for a consistent code but they nailed it pretty quickly. By the time Rat Patrol came around the system was set:


That code?  It reads:


The codes were also assigned to pure confectionery products so they are hard to fully track but Rat Patrol has to be one of the earliest ones to use the familiar cadence.

There's a lot more to unpack with these codes (and all the myriad others) but that's the 101/102 Level looksee.

Saturday, February 21, 2015

Fresh Prints

It looks like we have another entrant or two in the list of firms that printed cards for Topps back in the 1960's.  In re-reading one of Keith Olbermann's Sports Collectors Digest posts about the 1967 Roger Maris Yankees card, I happened to notice a comment about some uncut proof sheets made up by a printer in Connecticut. I did a double take as I had missed this information the last time I had read Keith's article, which came out in 2008.

The Olbermann story is thus: a house being remodeled in Connecticut is found to have sheets of old cards being used as insulation in a false ceiling; in addition aluminum printer plates from some Topps sets were found in the void space as well; 1962 being the "year-zero" for aluminum Topps plates, this piqued my interest even more. It would turn out the previous owner had worked for a company that printed cards for Topps.

I still need to do a deep dive into the printing of 1962 Baseball Green Tints but there is a great article by Pete Putman that appeared on the PSA website a while back that delivers an in depth look you should go an check out. Pete mentions within his article the Rochester firm of Stecher-Traung, which I believe did overflow work for Topps in the early 1960's after Zabel Brothers of Philadelphia took over for Lord Baltimore Press (LPB). LBP was bought out by International Paper in 1958 and slowly transitioned out of commercial printing thereafter resulting in Topps utilizing Zabel Brothers, which had produced some of the best Bowman sets, as their main printers for decades (this comes straight from Irv Lerner, who used to do Zabel's tax work).

Stecher-Traung likely printed the green tint second series baseball cards in 1962 but this has not been definitively proven.  Pete also mentions they may have printed some 1952 Baseball high numbers, at least the ones that ended up in Canada and that theory makes a whole lot of sense to me. Anyway poking around after re-reading the KO piece, I stumbled upon a very, very interesting auction on eBay that concluded last month and has shed some additional light on this Connecticut firm, although a name has not yet presented itself.  What has presented itself is intriguing, namely a bootleg 1966 Batman Black Bat series Cinderella card featuring the Caped Crusader on the commode:

It's a little blurry obviously but I suspect that was a Norm Saunders creation:


 The back has some bleed through:


This creation, along with some cut up proof cards from the 1966 Batman Bat Laffs series were found together and originated with the family of an employee of the Connecticut firm.  Now get this, the family member's relative auctioning off this piece is domiciled in, you guessed it, Rochester, NY!

Stecher-Traung did have a corporate presence in Connecticut but I can't decipher if that was before their merger with Schmidt Lithographic of San Francisco (likely printer of Obaks) or after (merger was March 1, 1966) so there is more work to do. But there is no way the Rochester connection is meaningless or random.

Now, for a bigger issue.  It has long been suspected within the hobby that numerous test issues produced for Topps in the 1960's and 70's were specifically printed for sale via the Card Collectors Company and/or Bill Haber (long time Topps employee and early card dealer).  There are numerous black & white test issues from the mid 1960's that I have long felt were not produced by Zabel Brothers so I wonder if our mysterious Connecticut firm had a hand.

It gets even better-I have found some old news stories online suggesting another Baltimore firm also did some work for Topps, one A. Hoen & Company. Whether they did some overflow in the 1950's or other work is an open question but one I hope to answer as they were in business from before the Civil War until 1981.  That is a tantalizing thread to follow as it has been offered up by other writers and researchers that the 1967-68 Topps Action All Star Stickers saw limited distribution in the Chesapeake Bay area.

And we get into even another possible connection or two, namely a Grand Rapids, Michigan subsidiary of Stecher-Traung Schmidt called Wheeler-Van Label Company.  Let's not forget Michigan was a main distribution area for the 1975 Topps Mini Baseball cards, as was California (Schmidt's original base). So how many wheels-within-wheels are we dealing with? More to come...

Thursday, March 11, 2010

Catching Up on Coins and Cards

A couple of threads to update today kiddies, namely 1952 High Numbers and 1980 Baseball Coins, with a wide and wild detour back to Presentation Boards.

I have tabulated responses to my query on a few online forums that was cleverly titled "Where Did You Buy 1952 Topps Baseball High Numbers as a Kid?" The results were mostly supportive of my distribution theories but the sample size is way too small to cement anything except distribution may have been a little wider than I thought.

Confirmed purchases took place in a suburb of Toronto (nice to have that verified), Eastern Massachusetts (presumably Boston or environs), Elizabeth and Jersey City, New Jersey (both just across the North River from Manhattan), Ridley Park, Pennsylvania (a Phildadelphia suburb) and near the Smoky Mountains in North Carolina. These were late summer/fall 1952 purchases from what I can gather. North Carolina is interesting as it is well past the MLB territory of the time and gets us into the true South.

Looking westward, substantive purchases (two full runs from packs) were made by Roger Neufeldt of Sports Memories (one of the nicest guys you will ever meet) and whom I believe lived in Oklahoma City at the time of purchase (1952). That's farther afield than I would have thought and may demonstrate the spotty distribution the highs had in '52. Stabbing further westward we have Los Angeles, seemingly much later in 1952 and Rialto, CA,a San Bernardino 'burb in 1953 at a Rexall drug store (they had thousands of stores nationwide at the time) which is a connection I want to explore further as it may have something to do with the distribution of the cards. Woolworth's was allso a big seller of Topps 1952 baseball but I am not sure about their relationship with the high numbers.

There were also numerous stories of people not being able to find them in their neighborhoods after being able to find semi-highs. I did not track (yet) where they could not be found however but do note one such place was Buffalo, New York which I had previously theorized may hot have gotten the highs in '52.

There are also recollections of people buying the cards in 1953 wrapper sbut getting fistfuls of 52's. This brings up three good points: 1) Every account I have read involves highs from '52 only being bought in nickel packs, so were they sold in penny packs that year? 2) Does this explain why there are dated and undated wrappers (penny and nickel variants exist for each year) from 1953-55? 3) Did Topps therefore consistently "reload" the previous year's high numbers in current packs during this time and if so, why?

Questions, questions....now we move to an answer, or at least an advice concerning the population of 1980 Topps Baseball Coins with reports of Carew in Bronze and Silver:

Carew Bronze 3
Garvey Bronze 1
Jackson Bronze 2 (plus one unconfirmed)
Carew Silver 1 (plus one unconfirmed)
Garvey Silver 2
Jackson Gold 3

All we need for a full player/metal Master Set is a Silver Jackson and Gold Carew and Garvey. Still no word on which ones have punch holes though.

Following the coins and their state of being, a few more presentation boards have shown upon Ebay. You may recall these were used for internal Topps "pitch" meetings and were most probably created by their Art Department. A few more details are known now (hooray) thanks to four pieces being auctioned by BMW Sportscards, alas one looks to have been sold and has disappeared but we have these still):



That's the 1966 Black Bat Batman Set, which shows how far back these go (which is around the time Topps moved facilities from Brooklyn to Duryea, PA). Here is the back of the board:



The numeral "1" makes a lot of sense as these would have been placed on large easels and handled manually, so an order of presentation would need to be established.

The next year a pitch was made for Crazy Comics:



These would become a scarce set called Krazy Little Comics, which looks to have been both tested and then on a very limited basis, perhaps due to threat of a lawsuit or two from the companies the little comic books were parodying. The back loses the border but retains the numeral "1":



We then jump ahead to 1977 and the set that sold and sold-Star Wars:



It's hard to tell here but the auction description indicates the C3PO sticker is original artwork-they painted his head over a 1976 Star Trek Sticker of Dr. McCoy!! We lose the numeral on the back for this one, so this may have been prepared for an initial review and not a full "pitch":



Sorry I missed out on grabbing a scan of the fourth board but ya snooze ya lose!