Tuesday, November 27, 2012

You Never Had It So Good

Sometimes you never realize what came before something iconic.  Take Bazooka Joe for instance; foisted upon an unsuspecting world in 1954, he ushered forth a never ending stream of bad puns and corny jokes all the while tempting us with premium offers and offering us our fortune in one simple line.  But before there was Joe, there was a long trail of lesser strips.  I'm slowly unraveling the various pre-Joe strips with the massive help of BFF o'the Archive Jeff Shepherd (who is helping along a Bazooka Joe book due out next year) and there will be much ado about these at a later date but for now, take a gander at this early 50's production:

Licensed from DC Comics, this type of strip makes you realize how good the bubblegum was, since I have to think most kids who opened up their foil wrapped chews to find that square jawed lunk staring at them would have given up buying the product if it was not "Young America's Favorite"!

For the record, here's what the outer wrapper looked like:

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