Saturday, October 25, 2025

Sundae School

Some of you may recall my semi-recent piece on Sparklers Bubble Gum. The US and Canadian releases differed a bit on these colorful 1960's offerings and the continued evolution of this multi-flavor confection on both sides of the 48th Parallel eventually led to it devolving into a specific flavor  offering.  That flavor was cherry, or flaming cherry to be precise, although it's possible other flavors were also jailbreaked:

It's not at all clear to me why a specifically flavored product had four unrelated fruits plus a schematic of the Coronavirus joining the cherry in orbit here.  I do note the spiky gumball was featured on both earlier products of this chewy confection, so that tracks given both were branded as Sparklers. I'm guessing they added cinnamon to the cherry flavoring to get the desired effect but this doesn't seem to be related to the Hot Bazooka flavor that came around in 1973.

The "new Grape" product flat beneath our flaming cherries is intriguing and there was a "new Cherry" as well; if this was all from an archive if some sort I'm guessing these products could have played a part in the evolution of Sparklers into good ol' flavored Bazooka (which is the Fruit Sundae" flavor as originally concocted):


This flat, which is from the US, possibly dates to 1967 (January if the inked in figure is correct but it may be a red herring), although I suspect the Flaming Cherry Sparklers were a couple of years earlier:

I'm still working on the stamp numbers off to the right as I feel like the second digit it a 5 and not a 3 but if it's the latter, the stamp was applied on June 8, 1967. 

Will more Sparklers items show up?

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