Saturday, September 27, 2014

Boxing Day

I'm feeling a bit lazy today and thought I would just take a look at some interesting box graphics from the early days of Topps.

Very much a design that shows how quickly Topps issued this set in the wake of the Korean War, the Freedom's War box has some fairly basic graphics that don't really represent the great artwork in this set:

The "Save 'Em Trade 'Em" slogan was used across the Topps line of cards starting in 1950, appearing on retail and advertising pieces as a unifying meme to get the kids to buy more product.  It also was coincidental, excepting the reissues of Flags of the World and License Plates in their larger size, with their issuance of two card panels in nickel glassine and ten cent cello packs and ran until the end of 1951.  Fighting Marines was the first panelized set that didn't feature this wording since the beginning of 1950 so the campaign ran for almost two years.

Much more colorful was the Bring 'Em Back Alive box, which appeared before Freedom's War:

And before that, we had Hopalong Cassidy, which actually featured a photo and was the first entertainment property licensed by Topps:

Yo-yoing into 1951 Animals of the World had some decent graphics:

The motto isn't on the box but it is on the wrapper:

Baseball Candy even got into the act, as you can see on this scan of an ad provided by Friend o'the Archive John Moran:

Ringside?  Check:

Those ad back cards replicate the box graphics, one of Topps' best efforts I think. And ewhile we are in the sporting arena, let's not forget Magic Football:

Just like Animals of the World, you have to look at the wrapper to find the motto:

Now there is an anomaly out there as well and it belongs to Ed-U-Cards.  This 1952 photo from one of their ad campaigns is very intriguing, especially since Topps produced the Lone Ranger set for them in 1950 and there is a somewhat close connection with Baseball Candy:

Those early Ed-U-Cards graphics are not as cartony as their later issues and given the wording on the retail box, I am starting to wonder just how much of a connection there was between Topps and Ed-U-Cards.  Or maybe Solomon & Gelman's art agency is the connection.


simon said...

Verry strange,,,i dont live in America im in dublin Ireland and i seem to remember zoo gum being sold and bazooka joe in the 60's & 70's..guess it went round the world eh!

toppcat said...

There was a 1975 US set called Zoo's Who-I believe it was also issued in the UK.