I have written here extensively about Tatoo, a set issued in 1948, 1949 and 1953 by Topps and limned for a good couple of decades after that. Click the tags over to the right to see - the 1948 ur-issue was the first Topps novelty set, issued 70 years ago.
Anyhoo, while I have the uber-difficult round counter display canister the gum was displayed in as part of my collection (among other related goodies), I do not have the outerbox it resided in when shipped. A really, really nice one got away as it turns out, and at a pretty reasonable price.
Here she is:
That's remarkably good shape for 70 year old pulped cardboard! The graphics match the canister to a "T":
The box top shows off the Al Capp artwork that adorned this issue and it's related advertising :
I think we can all agree clean fun is the best kind of fun! And who doesn't like a cavalcade? I just looked it up, a cavalcade is a formal procession of people walking, riding horses, or in vehicles. I guess the horse theme went with the overarching "circus" motif Topps had going on in 1948-49.
And now, ladies and gentlemen, the box bottom, sometimes a very important source of information among the indicia:
Now can someone find me a scan of the 1948 Tatoo Tourist Pouch?! That was the 10 cent configuration used for kids parties as best as I can guess.