Well, the final week of the NFL regular season concludes tomorrow and what more opportune time to explore an obscure Bazooka package design set called A Children's Guide To TV Football. Issued in 1971, presumably due to the launch of Monday Night Football the season prior, ACGTTF represented a new direction of sorts for Topps after they killed off the printing of baseball cards on the back of Bazooka party boxes and fumbled an attempted football card set thereon, all in 1971.
There were 12 box backs created, some primarily text-based:
No.1 Football Lingo
No. 9 Officials' Duties
No. 12 Officials' Signals
You will note the set derives from a Grosset & Dunlap book (published in 1967) called Football Lingo, written by Zander Hollander and Paul Zimmerman, with illustrations by Jerry Schlamp. Hollander wrote 8-10 sports related books a year, many of them annual paperback guides in his Complete Handbook series and if you are a certain age you may recall them being offered by Scholastic. Hollander also wrote for Howard Cosell when the nasally one received his first big broadcasting break and that connection to Monday Night Football is an intriguing one in light of this set.
But Schlamp is our link here as his illustrations look to be adorning the Officials' Signal box but not necessarily the Officials' Duties box. I base this upon the similar Basketball Lingo book cover art and you can see why as the ref on the latter looks a lot like those officials on No. 12: