Bazooka Bunny

Well, it's the usual hubbub here at the ol' Topps Archive Research Complex and in the spirit of the season, I thought it would be amusing to show one of the more unique retailer premiums offered to buyers of Bazooka.  I suspect this ad is from the early 60's and despite the oddly disturbing appearance of Peter Cottontail's next door neighbors, the opportunity to make an addition $2.94 after selling almost a thousand pieces of gum shows just how small the profit margins were back in the day.

I would think Bazooka was a big Easter basket item, although I can't recall ever getting any via the bunny delivery system in any spring whatsoever.