Topps established their reputation after the end of World War Two with a barrage of publicity stunts and multi-media promotions. Here's an early example, from the collection of Jeff Shepherd, who has a real good handle on the confectionary side of things at Topps.
Good to know there were no injuries!Topps also got their name in front of different audiences, here's one from a printer's trade journal (Jeff's too
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrqUhXYUAgmh1RmVnwRqR-NanNvuSLCSlBax7yIi2bxTTFIXHX_fkr8Sa65WWGRvC8T5X9wlF3U4HllvDjDHQ67AjwMHhMzDCwIA1AwBZveGGvKdLsOKH_rxWXb4WcKQE4Jql0ftFvmc4/s320/KehrToppsPrinterAd-Jun7,1949.jpg)
Just to show I'm not a vulture, here's a Topps postmark printed March of 1949 from my collection, which reminds me of nothing less than a Jules Feiffer cartoon!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJTMw9EA0Rx8r6u0tL6CcA0PxxSy3e6_aAS6NjWMBCF6pu9Jv4a2QHi93w3si_W0WuKcGrWv9pVMQuYFscEN_C6ro6mNOht_7fwo_3hyD__-ks04PaQMYLP4caFLQ8SpPfGkQIAe05Dbk/s320/1949toppspostmark.jpg)
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