Once again BFF o'the Archive Jeff Shepherd has come through with some unique pictures that I should have used last time out. You will recall, I am sure, our last episode, wherein I showed a Clor-Aid gum matchbook. Well, ol' Shep has pictures from the actual exhibits used in the lawsuit filed by American Chicle against Topps and you can clearly see how closely the packaging was between the two (since Topps purportedly copied it on purpose):
The resemblance is pretty close, although not all that exact. Here is a close up of the Clor-Aid box:
"For a breath of spring"?!" Well, advertising has come a long way since then baby! And those green gum nuggets sure look appealing 60 years later, eh?
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