I was recently sent a wonderful package of in-house Topps goodies by Friend o'the Archive David Eskenazi, which originated with longtime Topps photographer Doug McWilliams, who spent 1971-1994 snapping pictures for the company. Doug has donated most of his negatives and prints to the Baseball Hall of Fame and also sent David some corporate ephemera over the years as they are longtime friends. Short story long, David was kind enough to send me a few goodies, and I am honored to add them to the collection of curiosities deposited in the Main Topps Archives Research Center Vault!
I'll have a few posts about this trove as the rest of the year progresses but wanted to start out with what might be the grooviest looking thing I've ever seen, namely the 1971-72 Gift Catalog from which ballplayers could, in lieu of a cash royalty from Topps, select from a bevy of goods. And I mean bevy, as we shall see.
The cover gives a really good idea of where the graphics were going:
There's more to it and the whole thing is just a riot of contemporary color and hip design. This might also be the most extensive catalog they ever offered. I only have a handful to compare to but it seems like it's got the most stuff and I suspect after their March 1972 IPO they refined things a little as the one after this was not as robust in its offerings.