Showing posts sorted by date for query mexico. Sort by relevance Show all posts
Showing posts sorted by date for query mexico. Sort by relevance Show all posts

Saturday, June 7, 2025

Superhombre

A few months ago Friend o'the Archive Jason Rhodes sent along some intriguing scans from a Mexican licensed set of comics that feature images taken from the 1966 Superman In The Jungle release. SITJ is one of the more legendary U.S. test issues unleashed by Topps, fueled by both the superhero connection and extreme scarcity. The PSA registry count is quite low, with 120 total subjects graded, of which 110 are proofs, and where I assume the latter are all blank-backed.  It's not quite as bad as those figures indicate as a number of off-register and/or hand crudely hand cut "finished" examples have survived that don't really merit being slabbed, but the rarity of these is up there. 

Here is the U.S. version, in the aforementioned hand cut shape.


The reverse features a well done design IMO:

The set saw a full UK retail release, seemingly in 1968, licensed by A&BC, which is easily found and well-known to collectors. However, as it turns out a Mexican set, shrunk down to comic size - and presumably minus some subjects - was also issued by Topps of Mexico. The wrapper is fantastic:


These were Bazooka penny tab-sized but they are quite a departure from Bazooka Joe, no?

Here's an A&BC card (no. 17) titled "Escape By X-Ray":


You can see the A&BC indicia has replaced that of T.C.G. but other than that and some color variance, the backs are the same as the US test version (the back illustrations change around card-by-card in both sets):

And here is the corresponding comic strip from Mexico:

It lacks the vivid colors of the card set but for a wax comic it looks pretty sweet.  The translation of the bottom text, according to Google, reads "The man of steel had an idea, he used a burst of x-rays and the beast escaped scared." Did you know that "panther" in Spanish is "pantera"? Well, it was news to the folks as Para Topps Mexico!

Here's a couple more for your viewing pleasure, nos. 20 and 32, respectively:


Jason unearthed fourteen subjects: 2,5,7,8,15,16,17,20,30,31,32,33,39,40. 

The Bazooka one cent comic set counts from 1966-68 were 42 (14x3) in all years. I'm not sure that it's safe to assume a similar number of subjects here but the known SITJ comics count suggests the possibility. 

Saturday, February 4, 2023

Wintry Mix

There's a bit of an update to last year's NYE post regarding the 1960 Venezuelan Baseball Tattoo issue, thanks to Josh Alpert, who is the foremost collector and chronicler of the 1959-68 efforts Topps made in that country.  He's offered his take on the set, as it's comprised so far at least, and his comments are illuminating. He's also provided scans of the other eight known  players, which I will show below his comments.

As to the roster of US players, Josh says: "I would imagine they originally produced all the stars - Mantle, Mays, Koufax, but my guess is they are all long gone.

The timing of the issue is probably 1960, with this as part of his reasoning: "Colavito was traded to Detroit April 17, 1960. If they were a 1961 issue, I would think he’d have been drawn in Detroit colors, not Cleveland’s."

Josh also had a very interesting observation as to the scarcity and packaging: "In the US, the tattoos were sold as a stand alone product with a piece of gum. The Venezuelans almost certainly didn't have the machinery to mechanically package the tattoo around a piece of gum. I think this explains the smaller size of the tattoo, it corresponded with the size of a piece of gum, and they were packaged with a piece of gum (as they advertise), probably wrapped in cello and sold individually. This seems more plausible to me and helps explain the extreme scarcity. Almost no one would have kept them if they came with a piece of gum. Someone buying a single piece of gum would have likely opened the gum on the spot and either thrown away the wrapper and tattoo, applied the tattoo, or used the tattoo for the spent gum. They don't have nearly the collectability as the cards, it's likely no one even gave it a thought to collect them- except at least one person, clearly, who collected them intentionally and saved a small handful that we know of."

And now, the new/old scans:


Bob Allison won the 1959 American League Rookie of the Year voting as a member of the old Washington Senators.  He's not thought of as a big star today but he certainly was during the first half of his career. Note there is no production rip in the tattoo, unlike the American versions.


Amaro presents a bit of a conundrum.  The Tatoo set was produced in Venezuela but he was Mexican and played in that county during his winter ball days.  Mexico wasn't even a participant in the CWS until 1970 but as it turns out, from 1961 to 1969 there was no Caribbean World Series after Castro dissolved all the professional Cuban leagues in 1961.  Amaro is one of the three known players to only appear in the Venezuelan Tatoo set. His inclusion is curious if the set was only marketed in Venezuela but there's no evidence of any other country being involved in the distribution.


Another big name at the time, Colavito's Cleveland colors prevailed, per Mr, Alpert, despite his trade to Detroit at the start of the 1960 MLB season. Topps being Topps, even if the set was issued after the 1960 Major League season ended, the colors may have been left alone. But going with the year of U.S. issue seems apt as well.

Drysdale made his first MLB All star team in 1959, so was a solid choice. The staining and unique paper loss along the bottom right edge match up almost exactly to the Allison example above.

Fox was  another well known player who had a fabulous 1959 season that led to the AL MVP award. Total no brainer.


Killebrew finally put things together in 1959, so the set ended up with two Senators players!


His nickname was the "Dominican Dandy" so it's pretty clear where Juan Marichal pitched in winter ball. As pointed out in the original post, Luis Arroyo, the third non-U.S. checklisted player in the set, pitched for Puerto Rico.  I would expect some Venezuelan League subjects were included in the set but so far none have surfaced.


Another no brainer for inclusion to my mind, Mathews was destroying MLB pitching season-after-season by the time 1960 rolled around.

Hopefully an Early Wynn scan will pop up soon.  Josh Alpert has just advised a Vic Power has now shown up, so he's a second Puerto Rican born player that was not in the U.S. set and some other subjects have just been identified as well, too late for this post (watch this space). 

Here is the latest checklist then, 11 in number and I have been advised they generally measure 1 3/16" x 2 1/4", which is smaller than the U.S. version's dimensions of 1 9/16" x 3 1/2", with some variance in the size possible:

Bob Allison
Ruben Amaro (Venezuelan only)
Luis Arroyo (Venezuelan only)
Rocky Colavito
Don Drysdale
Nellie Fox
Harmon Killebrew
Juan Marichal  (Venezuelan only)
Ed Mathews
Vic Power (Venezuelan only)
Early Wynn (photo seen, not the tatoo)

You can take this link with a heaping amount of salt as it's from Wikipedia, but it details MLB players who have appeared in the Caribbean World Series, although far more played in the various Winter Leagues. There's a lot more to be uncovered regarding the Venezuelan Tattoo sets but it's just part of a larger history that's still revealing itself.

I'll keep updating as more information comes in.

Saturday, August 13, 2022

Down Mexico Way

Yonks ago I featured an obscure set of snap-together plastic molded cars marketed by Topps with an even more obscure set of cards. Issued in 1970, Mini Model Cars was a set manufactured elsewhere and, as it turns out, not necessarily for Topps.  

Here is my own Mini Model Car:


And here is one described as a Mexican cereal in-pack premium:


It's clearly from the same mold and the "22" hood stamp matches; mine may be missing one little piece, or not (hard to tell as it looks undisturbed).  Here's another, different model from the world of cereal:


I've seen some in pastel colors but I think they are modern repros.

Well some recent Facebook posts and eBay auctions may have possibly uncovered who produced these - an outfit called Tinykins.  Tinykins was a Marx Toys brand in the 1960's that was the Funko of its day in a way, issuing sets like this one featuring the Flintstones and other Hanna-Barbera cartoon characters, which I found over at the Hanna-Barberawiki site:

Yeah, you want that bad, I know I do!

But I'm not sure it's the same brand used for the cards but some auction listings reference Tinykins Formula One racers and some also mention 1971 as the year of issue.  I'd feel better if I could find a cereal box image advertising them but some cars are offered by sellers in Mexico.  However, it's very much worth noting Quaker Oats bought Marx Toys in 1972. For now, this is where things stand.

Saturday, October 16, 2021

Planes Of Existence

Last week's post about standard sized Topps sets that might have been designed with their Giant Size issues in mind has led me to the 1957 Planes set.  Seemingly unremarkable, this 120 card aviation themed issue continued a commitment by Topps to feature airplanes and other flying craft in wide-ranging sets.  They did it in all different sizes too: with Wings in 1952 (Giant Size), a Hocus Focus subset in 1955 (in two sizes, no less: OG gum tab and one never-seen-again size issued in panel form inside nickel packs at 1" x 1 9/16") before coming out with the 240 card Jets set (a "tweener"the same size as Scoop and Look 'N See) in 1956.  Jets was designed using real black and white photos --almost a Topps first barring the 1954 Baseball inset photos--that could be saved in collector albums themed to the set.

So it's unclear to me why Topps went with an illustrated set just a year after Jets had apparently sold through the roof. Perhaps they were held back, or maybe using real photos proved too costly; possibly they just didn't want another B&W avaition set but it's kind of a head-scratcher.

Planes look more like Wings than anything else:

I daresay the reverse somewhat resembles that of Wings from a half-decade earlier. Here's Planes:



I spot checked that Aviation Photography Pix indicia and it's only on certain cards. More on that in a sec but first, here's a Wings reverse:


However, there is a twist as Planes was also issued with Blue Backs!


If you are keeping score, the 1951 Baseball Candy Red and Blue Backs and the 1953-54 World On Wheels set can also be found with similar red and blue reverses, although the Blue Backs are a different subset than the Red Backs in Baseball Candy. Unlike World On Wheels, the Planes blue does not match up with that of the 1955 All American set's reverse inking (another Topps mega-mystery).  And that Aviation Photogaphy Pix indicia does not only appear on one color or the other but it definitely was sporadic. I'm not sure why other than Topps possibly ripped off the other images from various Jane's books on aviation like they did with Wings (hat tip to Pete L'uhosch and John Stupek and a few other folks for that little bit of info).

The story on Planes is that it was printed in two 60 card series and that cards 9 and 65 were arrayed on the "wrong" sheets.  This was a common ploy Topps used for early sets with an issued checklist, which were still a novelty in 1957 and just like what they pulled with Jets (inside back cover of the album held the list) a year earlier to keep kids looking for a "hole" that didn't yet exist.  Todd Riley, who knows as much about such things as anybody, believes #9, which is considered to be a "scarce" card, is only as scarce as other cards from the second series 2.

Here is the Planes checklist card, which was "pushed" into the packs as it was printed separately, as was the Topps method at the time. You can tell as the card stock isn't gray like the issued set it chronicles.


Here's one of the two checklist backs:


As they were also wont to do at the time, a Big Blony checklist back also exists:



There's no value difference on the checklists but red backed Planes cards are 2-3 times tougher than the blues. No one knows why both colors were used, although some speculation among hobbyists back in the day intimated Topps was testing Bowman's printing facilities with one of the colors.  I highly doubt that but it must have been intentional if the set was indeed issued in two series, as all cards from 1-120 can be found with either color. 

In 1963 Topps licensed the second series to Stani of Argentina, a long running South American business partner for a set dubbed Aviones.  Stani cards are renumbered from 1-60 but follow the exact order of the second series of Planes, with one notable exception as #65 is not in sequence as #5 in the set but it is replaced by...#9!

Check out a Stani reverse:


The blue on the Stani card above is washed out due to the scan, it's a little darker than it shows but not as dark as the US blue. Note that, in additon to the differences in language, some other subtle differences also crop up:


I don't believe a checklist card was issued with the Stani set, nor were any red backs. The Stani cards may also have been retailed in Mexico.

Saturday, December 19, 2020

We Belong To The World

Some partial scans are better than others. Friend o'the Archive Peter Fishman unearthed this little beauty from his own archives recently and it's worth a look I think:

The dating is said to be 1956 and it's from a publication called The Candy Buyer's Directory, although I think the dating could be a smidge too late. I'll revisit momentarily.

Three things jump out at me with this ad. The first is the very clear message that Topps was an international concern.  Indeed, beyond their North American activities (Canada and Mexico came along quite early) they were making inroads in Europe, South America and even the Middle East (Israel was getting Topps products by the end of the 40's) and were looking well beyond those areas as well.

Second is the obvious promtional nature of the advert.  Topps was well-versed in cross promotion by the mid 1950's and would continue as the decades progressed.

Third, there is no mention of Bazooka, which is a little odd.  Clor-Aid Gum though is clearly on display and that leads me to our little dating conundrum. On March 4, 1954 The U.S. Second Circuit's Court of Appeals ruled that Topps was prohibited from using the Clor-Aid name as it infringed upon American Chicle's Clorets brand name and packaging.  The year before Topps had previously lost to that firm in marketing Topps Gum in a package that was to close to that of Chiclets:


Pretty darn close to a Chiclets package for sure!

With that, I think this ad is from early 1954, and also as below.

Present are a number of 1953-4 issues; putting aside the perennial Baseball, we have Wings, which was marketed in 1952-53,  World on Wheels (1953-54), Tatoo (a 1953 reissue), the 1953 version of License Plates, Who-Z-At Star (also 1953), Scoop (1953-54 but late 1953 and early 1954) and Tarzan, which was somewhere in the 1952-54 continuum (precisely where in those years is a bit of a mystery still for the two sets issued under this title but one seems almost certain to have been from 1953). Then we have the head-scratching World Coins which premiered in 1949 as a penny tab product and was reimagined as Play Coins of the World in 1950. Perhaps the international appeal of the original title was behind it's prominence, or maybe Topps had extra coins still to puch out the door.

Clor-Aid may have been intended to capitalize not just on the American market but also in French-speaking areas (France and Switzerland) as the court noted it sounds the same as Clorets in that tongue. But Topps got sued by American Chicle in 1953 for repackaging the re-imagined Topps Gum (again, they had previously tried to glom onto the Chiclets brand with packaging that was ruled too close for comfort) and while they were found to have copied the packaging, a trademark infringement suit failed.  American Chicle then appealed, leading to the March 4th judgement by the same judge that dinged them on the Chiclets affair. So it was an odd choice I think to use in in this ad.

We know Wings, which intriguingly had a Spanish Langauge version issued in Mexico (and possibly parts of South America) saw a tie-in with Doeskin Tissues and also with a brand of sneakers called Red Ball Jets in 1955, so maybe the ad was designed to burn off excess stock after all (and perhaps the ad resulted in those tie-ins!).  Maybe even an excess of chlorophyll gum nuggets found their way into some promotional scheme somewhere. 

Saturday, April 1, 2017

Where Have You Gone Dom DiMaggio?

I've dabbled over the years in researching the Baseball issues Topps licensed and/or printed from 1959-68 in Venezuela but even with a lot of digging not much information is available.  One large bit of information I overlooked though, relates to distribution of Topps baseball cards prior to 1959.  I warn you, some foreknowledge of the subject is helpful as you read along.

Thanks to Friend o' the Archive Josh Alpert, who is the king of all that is Venezuelan Topps, I was redirected to an ad from the January 16, 1987 issue of Sports Collectors Digest that had all sorts of interesting things going on:


Pat Quinn of the Sports Collectors Store, along with the now infamous Bill Mastro and later John Rumierz, were among the earliest dealers to undertake buying trips in Venezuela.  This probably took some nerve but it opened up an important pipeline for the hobby. The relevant portion of the ad, at least today, is not the great stuff for sale but rather the preamble:


While I'm particularly interested in the 1952 high number distribution, the big takeaway is how Topps was getting rid of some excess stock and returns for most of the 1950's.  Venezuela was (and is) baseball mad and the fact their Winter League season began a little after the end of the MLB season each year before a January tournament-style to crown a champion occurred, was a happy little development I'm sure when it came time for the excess Topps baseball cards to be dumped.

A Bill Mastro article from the January 17, 1986 issue of SCD actually predates the ad above but has a very interesting little tidbit:


I didn't reprint it but Mastro states some of the albums produced to house the cards beginning in 1964 were made by Topps. The 1964 and 1966 versions seem to be the most likely candidates as their covers feature the Rookie Team trophy and the 66 cover in particular seems to mimic the advertising for that set in the US. Here, take a look at the 1966 album and then a Topps wax box from the US:


That's from Friend o'the Archives Spike Glidden's blog. Here is the US wax box:


Topps would have had to have a hand in the design of the Venezuelan album, don't you think?

Back to our blurb. The ultimate fate of the 1952 high numbers seems to be a bit of a mixed bag.  Sy Berger of course alleged a garbage scow dumped all remaining stock in the Atlantic Bight in 1960 following years of effort to unload them on "carnivals"; there's evidence some went to PX stores at US Military bases; and it seems Canada got them on both coasts, with possible leeching in the west down into the Seattle area.  In addition, we have a Venezuelan connection as described above and let's not forget the Card Collectors Company, which seems to have regained their stock of highs (last seen in their 1958 catalogs) starting around 1960, which totally dovetails with the alleged dumping at sea.

The Shorin family was very comfortable dealing with Latin and South American interests due to the family tobacco business founded by their father Morris, first as an individual entrepreneur in the 1890's and following that, for thirty years starting in 1908 as the American Leaf Tobacco Company.

The 1959 Venezuelan cards were printed by Industrias Benco, who are identified on some card backs that year.  Some later issues (although not 1962) show evidence of being printed in the US and the final set of cards issued in 1968 were made by a Venezuelan printer called Litoven.  Any local print work would have been done in Caracas. Benco was acquired by the Beatrice Foods conglomerate in the mid 1960's and they were quite involved in snack foods and confections at the same time the Topps cards were being sold. Beatrice also acquired a distributor in Caracas called Distribuidor Marsanita around the same time.

Some points to ponder: 

1) Who printed the Venezuelan cards in the  US in the years after 1959?  I can't believe it was the usual Topps printers of the time (Zabel Brothers, A. Hoen, Chromographic Press, or Stecher-Traung) as they did fairly high quality work and the Vennies are usually not up to snuff when compared to the US issues.

2) What was the relationship between Topps and Litoven?

3) Did Distribuidor Marsanita handle the Topps Venezuelan cards?

4) And what of the mysterious 1967 MLB/VWL/Retirado issue that does not conform to the standard look of Topps cards during the Venezuelan run?

5) How many 1952 highs made it to Venezuela?

6) What kind of idiot carnival owner would agree to take on old baseball cards as prizes anyway?

7) How did Card Collectors Company restock their 1952 high numbers in 1960?

That last question is relevant specifically to Sy's barge story I think and the Venezuelan Topps story in general.  The Card Collectors Company (which sold off Topps overstock and returns from about 1955 onwards and was first run by Woody Gelman's stepfather Sam Rosen until his death in 1958--when Woody took over), was out of 52 highs by the time their March 1959 catalog came out.  In a July 1958 price list, put out by Rosen, the highs were a dime apiece, compared to three or five cents for the lower numbers. So sometime between 1958 and 1959 Card Collectors Co. ran out of their original 1952 high number stock.

The 1960 ACC, which had Woody Gelman's input on "R" cards, listed the 52 highs at thirty cents apiece. I don't have scans or copies of catalogs from 1960 or 61 but in the March 1, 1962 catalog and through at least early 1968 CCC offered the highs at a dollar apiece in every catalog, vs either ten or fifteen cents for the lows. I find it a big coincidence that the Berger barge dumped the excess 1952 Topps high number inventory just around the time CCC restocked theirs. From what I have seen when it comes to Topps, there are zero coincidences on product that entered either the wholesale or retail distribution chains or the hobby directly.

So let's hope more turns up on Venezuela.  I'm also hoping for more details to be revealed on the operations of Topps in Mexico but that is a ways off as it's even harder to find information on that than it is on their Venezuelan operations.



Saturday, March 11, 2017

Oh, Oh, Mexico

Hola Amigos!  Some interesting tidbits from the southern part of North America today, although they result in more questions than answers I think.

Friend o'the Archive Ken Cope contacted me to see if I knew anything about a Superman, The Movie card he acquired in a stack of Mexican issued Topps sets.  I most certainly did not, so of course I was intrigued.

Behold the card in question:



Compare that the the US issue:



What you see above is all I know about the Mexican issue.  I have to wonder if they also issued the second series, red bordered cards in Mexico.  I knnow there were at least two series of Star Wars released in Mexico. Charlie's Angels and the Six Million Dollar Man are also known to me, as is the 1977 NFL Football issue. In addition Mr. Cope advises he has a set of Mexican Planet of the Apes cards, which, presuming they are for the TV series and not the movie, would be roughly contemporary with Six Million Dollar Man, i.e from 1974-75, depending upon the vagaries of the Mexican TV schedule vs. that in the US. I've posted before about some of these other issues if you are interested.

Mexican, Venezuelan and other issues south of the US border are poorly documented and checklisted. I assume there are, in addition to the Topps issues described above, many others from additional manufacturers. I am aware of an Argentinian card guide but beyond that, can't swear there are any others specific to North America (outside of the US or Canada), Central or South America. And North America would include Cuba, which has issued many interesting sets over the decades.

Back to my original thought-if you have any information on this Man of Steel from Mexico (or the Apes), let me know!

Tuesday, January 14, 2014

Warm Thoughts On A Cold Day

Well it's about a bazillion below zero outside as I type this post here at the Main Topps Archive Research Complex and my thoughts have turned to a warmer place, namely Mexico.

Past posts here on Topps activities in Mexico have focused on the four known sets issued in 1977: US Football, Charlie's Angels, Star Wars and Six Million Dollar Man.  While the last of those carries a 1974 copyright, (and was a 1974 US issue)  I believe it to be of 1977 vintage in the Mexican market as well, or at least within a few months either way.   I've located some scans and information that build on previous posts (here and here) and it's definitely a good day to revisit Mexico.

Let's start with the '77 US Football.  A retail box was recently offered on eBay and some excellent scans were provided that yield some good manufacturing information.  The box mirrors the US issue graphically:



To avoid confusion you will see the little graphic in the upper right that states "American Football League Players". The back is a goldmine of information


As we shall see momentarily, while the non-sports sets were licensed to a Mexican manufacturer, the Football cards were a Topps de Mexico product.  Naucalpan is just northwest of Mexico City by the way. The cards look like they were "produced" there while the gum was made in Mexico City proper, at least that's what I am getting off of Google Translate.

While Football was a full release of 528 cards the Star Wars cards only number 66 blue bordered subjects. Here's a wrapper:



The manufacturing information along the left side of this wrapper (there are three variants, Darth Vader and C3PO also were used) shows Laboratorios y Agencias Unidas S.A., and their logo (which looks like a pop top from an aluminum can to my eyes) is an easy identifier.  S.A. stands for Societe Anonyme in case you were wondering, it's roughly the same as "Inc." or "PLC" and comes from the French originally.  In Mexico it's Sociedad Anónima.

Rather than borrowing his images, just go to Paul's vintage Star Wars page to look at much, much more on Mexican Star Wars, including images of the rare header card and packaging. 

Charlie's Angels  also was produced by Laboratorios y Agencias Unidas S.A, as the logo on this unopened pack indicates:


There were three cards in these packs (Star Wars had only two) and this is clearly a new series. There were four series issued in the US, with a total of 253 cards (plus 44 stickers). based upon numberings I have seen, at least three of the four series were marketed in Mexico and I suspect all four made it into the country. Star Wars and Charlie's Angels don't seem to have been issued in the loosely perforated manner that Football and Six Million Dollar Man were so I think it possible Topps de Mexico used a different printer.

Speaking of Steve Austin, Six Million Dollar Man to my mind was also a 1977 issue in Mexico as Topps presumably must have taken advantage of Mexican rebroadcasts of the show and reissued their 55 card US test issue with Spanish captions and backs:







The wrapper shows this to be a Topps de Mexico production:



"Rompecabezas" means "puzzle" in Spanish.

I'm not sure if Six Million Dollar Man was also issued in South America; apparently it was quite popular in some countries.  I am sure though that I want to explore more of Topps international issues this year.  They expanded into Canada in 1947 almost as soon as the war was over and by the end of the 1950's had a vast, it burgeoning international network established, so there's plenty to investigate.

Stay warm muchachos and muchachas!


Sunday, November 13, 2011

Alas

One of the reasons Topps became such a dominant company was their international marketing plan. The strategy was a smart one and is most often associated with their operations in Canada where they started pushing their gum products as early as 1947.  Another outpost was England, where they purchase an interest in A&BC in 1958 and of course there was Venezuela, where baseball cards, usually the first couple of US series, were sold with Spanish backs  printed especially for (and in) that country.  But their first specific Spanish language set was issued in 1952 and took direct aim at the Mexican market.

Wings was a highly successful, multi-series issue that followed the landmark 1952 Baseball cards in both size (Giant) and appeal (massive).  The series was marketed well into 1953 and consists of 200 brightly colored cards of various aircraft.  The Shorin's, used to doing business in Central and South America for many years while in the tobacco trade, turned to Mexico during World War 2 to import raw materials to continue manufacturing Topps Gum.  It seems likely their familiarity with the area led to a full release of all 200 Wings cards Spanish backs.

Here is one card, in all its defaced glory:






The front is identical to the US issue but the back is not, although the graphics are the same:






















Here is a US back for comparison:






















The indicia at the bottom and the number & title block wording remains in English but the rest of the card has been translated to Spanish.  The entire 200 card series was transformed this way, although at one point it was thought only the first 100 cards had been produced and the backs of the second series had only been proofed but that is clearly not the case.  You can find blank fronts of the last 100 cards though.

The set in Spanish is becoming easier to find of late and if so inclined, could be assembled with a little effort.  Their efforts south of the border would take a few years to find consistency but Topps was clearly thinking big in 1952.