Topps was always looking for ways to move more product and get their merchandise in the hands of the public. Very early on they had third party tie-ins with Magic Photos
, so a cross promotion for Hopalong Cassidy
, covered here of late
was a no-brainer. If you lived in an area where Bond Bread was sold in 1950 (and it was an area that stretched from New Orleans to New England) you could get a Hoppy card and some gum with a loaf of bread.
There were two wrappers used in the promotion. One was designed specifically for the tie-in:
While the other looked like a mashup of the two Topps types penny wrappers with a Bond Bread label:
The promotion from the Bond Bread perspective went well beyond Topps. Check this out:
We'll take one last look at Topps and Hoppy next time out. Happy Fourth of July kids!
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