There's no product code, so it's pre-1966 and it sure looks like the graphics could be 1963-64-ish.
Secondly, I posted about a fairly unknown Topps Scratch Off game from 1980 and at the time (May 12, 2009) noted Bob Lemke thought it came from Jumbo Packs:
He was pretty close as they came in Super-Packs:
I guess this is technically a test issue. Here's our quarry, on the back, 931 matching code with the card, and all:
Dig the commodity code at the bottom:
But there would be no scratch off for gridiron fans, just a crummy tray card with an ad!
(UPDATE 7/13/20: Turns out there were Football Super Packs in 1978 and 1979 as well. 1978 had no backing of any type, 1979 had a similar ad card. 49 and 59 cent versions exist for 1979, the former was a carryover from the year prior. A 1979 Baseball Super Pack with the ad card backer is out there too.)
What a rip!