That young lad looks like he could step into an episode of Leave It To Beaver. The pack is essentially a reproduction of the box artwork:
There is a handy checklist on the back and we can see the pack is an envelope and not a true wrapper:
As always, the indicia is helpful:
While the artwork just screams 1950's, the type face and Made In Japan notation put this into the 1960's to my mind. Just what year is unclear, although the Non-Sport Archive wrapper reference indicates 1957 and while some of the dates in that book (which is quite useful and well illustrated folks) are off by a few years, the attribution must have come from somewhere.
Woody Gelman kept a wrapper example in his files:
And in this scan from the aforementioned Non Sport Archive, we see a ten cent version was issued at some point:
There is no extant scan but Chris Benjamin, in his The Sport Americana Price Guide to the Non-Sports Cards, No. 4 writes that the ten cent pack has a Duryea credit, which puts it at 1969 or later. Benjamin also shows only twelve planes for the later issue's checklist, just half of the five cent version. I want to dig some more and see what turns up on these planes. If you have an idea, drop me a line.
According to the box illustrator, Norman Saunders, this was a 1967 (test?)issue.
While the Saunders site is really terrific, some of the dates on there are suspect.
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