Did you ever wonder as a kid what would happen if you wrote to Topps? Well Friend o'the Archive Jeff Alcorn did and has the paperwork to prove it!
Imagine it's 1970 and you need a few cards to fill in your missing gray borders. There's no kids with extras to trade, no hobby store down the block, no newstand publication available to a kid like you. Topps, though, would funnel you to Woody Gelman's Card Collector's Company (CCC), where you could find just about any card you needed:
Fairly helpful actually. Now, imagine you have aged a decade and are an inquisitive collector. You want to know who Topps has pictured as part of their Rookie All Star Team over the years and write to the one guy who would know it since he was the MC for the banquets where this award was handed out each year:
That's a pretty polished brushoff if I say so myself. It's a pretty neat looking Topps/Bazooka logo too,no? Woody's son Richard would have been running Card Collector's Company at this point as Woody had passed away in 1978 but it looks like he no longer had an exclusive deal. Alas, the attachment is lost but I'll bet Larry Fritsch Cards was on it by 1980.
From all the accounts I have heard, Topps had virtually no interest in their corporate history for their first fifty years of existence. That would change in 1989 with the infamous Guernsey's auction.